2023-11-15 19:25:52
A Utrecht baker says she invented the now extremely popular crompouce in 2020. And because she has registered that cross between a croissant and a tompouce as a trademark, she is entering into a legal battle with copycats.
Ulrika Menig, owner of Bammetje Bakery, claims on her Instagram page that she invented the crompouce in 2020 during the corona lockdown. When customers in her Utrecht bakery kept asking regarding the pink pastry, she decided to register the brand name and the product.
A look at the Benelux trademark register indeed reveals one registration of the crompouce in August 2020.
Many write down Instagram: “I felt encouraged by the massive positive reactions through all kinds of media and knew that this product I had developed was here to stay.”
In recent months, the crompouce has become a craze, mainly due to massive attention on social media. Bakers throughout the Netherlands ran off with the product. Even Albert Heijn and Jumbo came into stores with their own version.
Other bakers were ordered to stop selling crompouce
So many people are hiring a lawyer, she reports on her Instagram page. According to her, the product and brand name of the crompouce may no longer be used without permission.
According to her, Menig’s lawyers have already written to dozens of bakers, including several chains and the two supermarkets. From now on, artisan bakers may only sell the product under license, others are ordered to cease sales.
How new the crompouce really is remains a subject of debate. A baker in Meliskerke, Zeeland, said in the regional newspaper at the end of October PZC that he has been selling the product for thirty years, but as a pink flap.
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