Utah Holds Fan Vote for Team Name, Logo

Utah Hockey Fans Get to Choose Team Name and Logo

Utah is on the cusp of hockey history.The Utah Hockey Club is taking a bold step, empowering its fans to become integral parts of the teamS identity by choosing its permanent name and logo. this unprecedented move aims to foster a deep sense of ownership and connection between the team and its supporters.

After months of community engagement and careful consideration, three finalists have emerged from the pool of potential names: Utah Hockey Club, Utah mammoth, and Utah Wasatch. Fans will have the prospect to cast their votes at specialized iPad stations set up throughout the Delta center during a four-game stretch, starting with the highly anticipated Wednesday match against the Pittsburgh Penguins.

“The voting at this stage of the process will only be done in-arena,” explained Mike Maughan, an executive with Smith Entertainment group. “We’re doing that because this time, we’re including names and potential logos with them. Because of the logos, we’re doing this only in-arena and not showing those publicly so that we can protect those images.”

The winning name and logo, along with its accompanying visual identity, will be unveiled in a grand ceremony after the current season concludes, setting the stage for the team’s debut in the next season. “this is a really exciting chance to do something that has never been done in the history of professional sports,” Maughan shared. “It’s about involving fans to this level and going with them through this entire process as we seek to name a team together.That’s what we’re very excited about. Thay are very community-focused and community-oriented people, and we’re excited to be able to announce this next stage of the process where we’ll be working with everybody on the naming of the team.”

This fan-driven naming process leverages the expertise of Qualtrics, an experience management company co-founded by Ryan Smith. the same methodology was previously used to select the name for the Utah Jazz’s arena, Vivint Arena.

Utah Hockey Fans Get to Choose the Face of Their Franchise

A groundbreaking initiative in Utah is putting the power of team identity directly into the hands of the fans. In a move unprecedented in professional sports, Utah Hockey Club is allowing community members to choose the name and logo for their brand new NHL franchise.

This unique endeavor was the topic of discussion between lifelong Utah resident and hockey enthusiast Hetty Barnes and Mike Maughan, an executive with Smith Entertainment Group, the driving force behind the team.

“Mike, this is monumental,” Barnes expressed, highlighting the sheer magnitude of fan involvement in the naming process. “Letting fans choose a team name and logo in professional sports is something we’ve never seen before. What inspired this unprecedented decision?”

Maughan responded, “Hetty, it’s all about community. We wanted to make this team truly ours from the start. Utah is incredibly passionate, and we want them to feel a direct stake in building their hockey identity. This levels the playing field and ensures the chosen name and logo resonate deeply with our fans.”

After considering thousands of suggestions from keen fans, the team narrowed down the contenders to three compelling finalists: Utah Hockey Club, Utah Mammoth, and Utah Wasatch.

“How did you go about narrowing down the field to these three finalists?” Barnes inquired,”What a great shortlist!”

Maughan explained,”It was a rigorous process,Hetty! Thousands of suggestions poured in from dedicated fans. We used Qualtrics’ expertise, the same folks behind the popular ‘Mountain Basketball’ uniforms for the Utah Jazz, to analyse and refine those suggestions through multiple rounds of fan voting. The final three emerged as the clear fan favorites and represent the spirit and essence of Utah.”

The Wasatch name, a nod to the majestic Wasatch Mountains, ultimately replaced Yeti after negotiations with the yeti cooler company proved unsuccessful. “We’ve known about all of those for months and have strategies to deal with anything that would be coming out from the trademark office regarding any of the names previously on the list or that remain on the list today,” Maughan assured.

Fans will have the opportunity to cast their votes for their favorite name during upcoming games against the Columbus Blue Jackets, St. Louis Blues,and Philadelphia Flyers. Whether it’s the formidable Hockey Club, the majestic Wasatch, or the powerful mammoth, utah fans are set to choose a name that will resonate with the team’s fierce spirit for years to come.

Fan Power: how One Team is Revolutionizing Fan Engagement

Imagine a sports team where fans aren’t just spectators; they’re active participants in shaping the very identity of the franchise. This is the innovative approach taken by a Utah-based team, inviting their entire community to vote on everything from the team name to the logo.

“the Wasatch name is particularly evocative,” remarked Hetty Barnes, reflecting on the team’s chosen naming process. “Was there any specific interest in highlighting Utah’s natural beauty?”

“Absolutely!” responded Mike Maughan, emphasizing the team’s deep connection to the state. “The Wasatch Mountains hold a special place in Utah’s heart. The name encapsulates the awe-inspiring landscape and rugged spirit that defines our state.”

This commitment to fan involvement doesn’t stop at the name. Every eligible fan has the opportunity to cast their vote for the final team logo. “The voting stations will be operational during the next four home games, starting with the Pittsburgh Penguins game tonight,” explained Maughan. “fans can see the name and logo options and cast their vote. We’re thrilled to see this process unfold and can’t wait to unveil the chosen identity after the season concludes.”

this unprecedented level of fan engagement is a game-changer. “This is a game-changer for fan engagement. Imagine if other sports teams followed suit!” Barnes mused.

Maughan, reflecting on the team’s strategy, offered insightful advice to other organizations: “Embracing community involvement takes commitment. You have to listen, engage, and be truly open to feedback. This isn’t just about choosing a name; it’s about weaving together the fabric of a team’s identity with its passionate supporters.”

This Utah team’s groundbreaking approach is a testament to the power of fan involvement, redefining the relationship between athletes and their communities.

Will other professional sports teams adopt similar fan-driven approaches to team branding?

Utah Hockey Fans Get to Choose the Face of Their Franchise

A groundbreaking initiative in Utah is putting the power of team identity directly into the hands of the fans. in a move unprecedented in professional sports, Utah Hockey Club is allowing community members to choose the name and logo for their brand new NHL franchise.

This unique endeavor was the topic of discussion between lifelong Utah resident and hockey enthusiast Hetty Barnes and Mike Maughan, an executive with Smith Entertainment Group, the driving force behind the team.

A Community Effort

“Mike, this is monumental,” Barnes expressed, highlighting the sheer magnitude of fan involvement in the naming process.”Letting fans choose a team name and logo in professional sports is something we’ve never seen before. What inspired this unprecedented decision?”

Maughan responded, “Hetty, it’s all about community.We wanted to make this team truly ours from the start. Utah is incredibly passionate,and we want them to feel a direct stake in building their hockey identity. This levels the playing field and ensures the chosen name and logo resonate deeply with our fans.”

Narrowing Down the Choices

after considering thousands of suggestions from keen fans, the team narrowed down the contenders to three compelling finalists: Utah Hockey Club, Utah Mammoth, and Utah Wasatch.

“How did you go about narrowing down the field to thes three finalists?” Barnes inquired,”What a great shortlist!”

Maughan explained,”It was a rigorous process,Hetty! Thousands of suggestions poured in from dedicated fans. We used Qualtrics’ expertise, the same folks behind the popular ‘Mountain Basketball’ uniforms for the Utah Jazz, to analyse and refine those suggestions through multiple rounds of fan voting. The final three emerged as the clear fan favorites and represent the spirit and essence of Utah.”

The Wasatch name, a nod to the majestic Wasatch Mountains, ultimately replaced Yeti after negotiations with the yeti cooler company proved unsuccessful. “We’ve known about all of those for months and have strategies to deal with anything that would be coming out from the trademark office regarding any of the names previously on the list or that remain on the list today,” Maughan assured.

Fan Power in Action

fans will have the possibility to cast their votes for their favorite name during upcoming games against the Columbus Blue Jackets, St.Louis Blues,and Philadelphia Flyers. Whether it’s the formidable Hockey Club, the majestic Wasatch, or the powerful mammoth, utah fans are set to choose a name that will resonate with the team’s fierce spirit for years to come.

A New Era of Engagement

“the Wasatch name is particularly evocative,” remarked hetty Barnes, reflecting on the team’s chosen naming process. “Was ther any specific interest in highlighting Utah’s natural beauty?”

“Absolutely!” responded Mike Maughan, emphasizing the team’s deep connection to the state. “The Wasatch Mountains hold a special place in Utah’s heart. The name encapsulates the awe-inspiring landscape and rugged spirit that defines our state.”

This commitment to fan involvement doesn’t stop at the name. Every eligible fan has the opportunity to cast their vote for the final team logo.”The voting stations will be operational during the next four home games, starting with the Pittsburgh penguins game tonight,” explained maughan. “fans can see the name and logo options and cast their vote.We’re thrilled to see this process unfold and can’t wait to unveil the chosen identity after the season concludes.”

this unprecedented level of fan engagement is a game-changer.”This is a game-changer for fan engagement. Imagine if other sports teams followed suit!” barnes mused.

Maughan,reflecting on the team’s strategy,offered insightful advice to other organizations: “Embracing community involvement takes commitment. You have to listen, engage, and be truly open to feedback. This isn’t just about choosing a name; it’s about weaving together the fabric of a team’s identity with its passionate supporters.”

This Utah team’s groundbreaking approach is a testament to the power of fan involvement, redefining the relationship between athletes and their communities. Now, we could see a ripple effect across other sports leagues. Do you think other teams would benefit from a similar fan-driven approach to building their identity?