If anyone has ever exchanged interactions with a virtual attendant for any brand or service, they have already been impacted by artificial intelligence. With the ability to automate routine tasks and improve processes, this technology is already part of the daily lives of 41% of Brazilian companies, according to a study by IBM.
Other data from the IBM survey showed that this trend is being driven in the country due to advances that make Artificial Intelligence more accessible to companies (56%), its increasing incorporation in standard business applications (48%) and the need to reduce costs and automate key processes (39%).
“The increasing implementation of artificial intelligence (AI) and machine learning (ML) technologies in Brazil is a reflection of the growing importance that these resources are gaining worldwide”, says Matheus Lúcio, specialist in software development. “Whether to reduce costs, increase productivity or even develop new products and services, the truth is that these tools are here to stay”.
When the theme is related to sustainability, data indicates that these technologies will play a significant role, since 66% of the IT professionals consulted stated that, to accelerate their ESG initiatives, their companies are implementing AI or have plans to do so .
“The areas of business that use AI and ML (machine learning) the most are healthcare, in medical diagnostics and patient monitoring; finance, with credit analysis and sales forecast; retailers themselves, in terms of sales analysis and product recommendations; and agriculture, in crop forecasting, climate monitoring and fertilizer optimization”, details Lúcio.
future and trends
The market is billionaire and, according to the IDC Worldwide Artificial Intelligence Spending Guide, global investment in AIs should exceed US$ 200 billion in 2025. Lúcio makes his forecast for the national market: “In the short term, I believe we will see an increase in the adoption of chatbots and virtual assistants, as well as in the use of real-time data analysis. In the medium term, we can expect significant advances in computer vision and natural language processing technologies, as well as greater use of AI and ML in robotics and automation.”
In a long-term scenario, the bet is the application of technology in more complex tasks, such as advanced medical diagnoses and the development of new materials and drugs.
The 5G factor
Currently, the quality of the internet connection in Brazil is seen as an obstacle to the evolution of the use of this technology. However, the arrival of 5G will significantly improve the quality of the internet connection in the country, increasing the speed and capacity of the network, making it possible to transfer data in real time and implement cloud solutions more efficiently. .
“Access to quality technology and internet is still limited for many people around the world, and here is no different. In addition, there is an inequality of digital skills between people, which can harm those who do not have the necessary skills to benefit from and take advantage of the opportunities offered by technology”, concludes Lúcio.
With a more modern connectivity scenario, it will be possible to connect IoT (Internet of Things) devices and solutions, which can open up new opportunities for the evolution of AI in the country. However, the implementation and availability of 5G in Brazil depends on government investments and regulations.
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