2024-10-02 13:00:00
Advertisement. To promote its new “ultra-fast cycle” laundry detergent, Skip couldn’t choose anything other than a sprinter. The fastest in the world: Usain Bolt. The Jamaican athlete is the face of the latest campaign for the Unilever group brand. This speech with the 100m and 200m world record holder notably includes a 30-second advertising film shot in Jamaica, the athlete’s native country. The spot is declined from one international version for Persil who released the same product. It has been broadcast on television since September and will be until the end of 2024, indicates a press release.
Skip is also deploying a poster campaign throughout France. Visuals are visible in 21 stations in France and 4 Paris metro stations. They were also displayed in 800 sports halls throughout the month of September 2024. On social networks, capsules will be broadcast until the end of October and will be supported by influencer campaigns through collaborations with creators of content until the end of December 2024. This media plan was orchestrated by the FFHCOM agency.
With Usain Bolt, Skip has achieved one of the greatest achievements in the history of sport but also an acclaimed brand ambassador. Although retired from athletics tracks since 2017, the Jamaican is still under contract with a plethora of advertisers. It is notably under contract with the equipment manufacturer Puma, the watchmaker Hublot and the beer brand Corona. In 2023, the Jamaican press reported on the financial setbacks of the athlete who was the victim of a large-scale scam. In total, nearly 12 million euros had been stolen from him. Hopefully Skip can eliminate this stain.
© SportBusiness.Club October 2024
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