Despite an improvement in the new vehicle supply chain, the latest study from iSeeCars found that today’s average new car price is 8.8 percent above MSRP.
iSeeCars analyzed more than 12 million new car sales between February 2022 and February 2023 to identify (a) today’s dealer prices compared to MSRP, (b) the trend over the past 12 months, and (c ) the top 10 cars with the highest price above MSRP and the top 10 with prices closest to MSRP
Here are the top 5 new cars with the highest MSRP:
|
New cars with the highest price above the factory price, February 2023 |
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|
Position |
Model |
Factory price |
remarked price |
to differentiatea |
|
1 |
Genesis GV70 |
$44,299 |
$56,476 |
27.5% |
|
2 |
Jeep Wrangler |
$35,827 |
$44,396 |
23.9% |
|
3 |
Mercedes-Benz GLB |
$41,061 |
$50,452 |
22.9% |
|
4 |
Porsche Taycan |
$100,169 |
$122,940 |
22.7% |
|
5 |
Jeep Wrangler Unlimited |
$45,386 |
$55,347 |
21.9% |
|
General average |
$41,637 |
$45,296 |
8.8% |
|
Here are some highlights of the study findings:
The gap between average MSRP and dealer asking prices narrowed from last year’s high of 10.2% (July 2022) to a low of 8.8% in February 2023.
Selling prices and MSRPs remain near all-time highs, at $41,637 and $45,296, respectively.
Jeep Wrangler is the second highest priced car above MSRP (23.9% above MSRP)
Chevrolet Silverado 1500 is the #1 Lowest Priced Car relative to MSRP (-1.9% below MSRP)
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Average Monthly Dealer Price vs. Average New Car MSRP |
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|
Mes |
MSRP |
Precio |
Price – MSRP % Difference |
|
Feb 2022 |
$38,707 |
$42,551 |
9.9% |
|
Mar 2022 |
$38,716 |
$42,572 |
10.0% |
|
Abr 2022 |
$38,992 |
$42,869 |
9.9% |
|
May 2022 |
$39,336 |
$43,297 |
10.1% |
|
Jun 2022 |
$39,712 |
$43,717 |
10.1% |
|
Jul 2022 |
$40,239 |
$44,347 |
10.2% |
|
Ago 2022 |
$40,352 |
$44,375 |
10.0% |
|
Sep 2022 |
$40,077 |
$44,020 |
9.8% |
|
Oct 2022 |
$40,448 |
$44,346 |
9.6% |
|
Nov 2022 |
$40,434 |
$44,263 |
9.5% |
|
Dic 2022 |
$41,608 |
$45,428 |
9.2% |
|
Ene 2023 |
$41,771 |
$45,466 |
8.8% |
|
Feb 2023 |
$41,637 |
$45,296 |
8.8% |
