Adidas released the new version with the 3 stars on its portal, but it was not possible to buy it. Several hours later they said it had sold out.
Adidas made a real stir by announcing the launch of the new Argentina National Team jersey. The German brand reported that the garment, with the 3 stars and the golden FIFA shield that says “Champions 2022” would initially be available on its official site. However, until this noon that was impossible.
The company reported that the shirt “will be on sale from December 26 on the adidas app and on adidas.com.ar exclusively for adiClub members. It will be at the beginning only replica version and its value is $22,999″. But neither the partners adhered to the brand might do it since in the purchase option the legend “out of stock” appeared, as in the last two weeks.
Just at 1:45 p.m., the company released a new statement: “In this initial stage, the first batch of available shirts was sold out, stock that will be replenished during this week and throughout the following weeks” and also “during the months of January and February.” Without giving more details.
From Adidas they assure that it is not a problem of lack of stock. “The portal has not been updated yet”said to Clarion an authoritative source. However, the shortage of jerseys was notorious since it was first released, in July of this year. “The demand exceeded all calculations,” they justified on more than one occasion.
In addition to the fans eager to have the jersey with the additional star for the Qatar championship, the main victim is the AFA, since Adidas is the main sponsor of the National Team and collects royalties from sales of official clothing.
A few days before the World Cup final, “Messimania” exploded globally and the 10 shirt was sold out all over the world. In Argentina, getting the official garment was an ordeal for the fans. The enthusiasm for the team led by Scaloni was such that the brand with the three stripes failed to meet the demand. “55% more than the 2018 World Cup in Russia was sold, well above our projections”they lament today.
Adidas had promised to release the updated shirt on Monday, with the possibility of printing the “World Champions” graphic on the back, just as the players wore on the day of the consecration. All in exchange for an extra payment of $6,000. The idea was to start selling exclusively through the online channels of Adidas and the AFA, to later distribute to chains and sports houses.
The shirt that the National Team used in the World Cup went on sale on July 28. Later the alternative was added, where the violet color predominates. Both come in two versions and are manufactured by RA Intertrading. The “replica” (or the fan’s) cost $18,000 but the premium one (identical to the ones used by the players) went up to $29,000. Getting them was an ordeal.
This despite the fact that RA Intertrading added new production lines to meet demand. “Even if we wanted to, we mightn’t increase the volume because making shirts is a craft job that requires qualified personnel, such as seamstresses and cutters,” they explained.
