A female derogatory remark by an officer of the Yoshinoya family. What the hell was going on?
Photo: Rio Nishiyama
On April 18, the beef bowl chain “Yoshinoya” apologized for “inappropriate remarks” by the company’s managing director and general manager of the planning division.
On April 16th, the general manager was criticized on SNS for expressing marketing measures targeting young women as “strategy for pickling raw daughters” in a lecture for working adults at Waseda University.
Remarks “Stimulant raw daughter” in a university course
The Yoshinoya, who have been criticized for discriminatory remarks on young women, apologized. It’s ironic that young women are used for .
Source: Yoshinoya official website
The beginning was the SNS of the students of the lecture, which was given by the managing director of the Yoshinoya, the general manager of the planning division, as a lecturer.
According to the post, the general manager is planning marketing measures targeting young women.“Strategies for pickling raw daughters”Expressed as“A girl who doesn’t know the right or left from the countryside is addicted to beef bowl while she is an innocent raw girl. If a man can get a high meal, (beef bowl) will never eat.”It was explained that.
The poster woman protested to the management side that she was sexist once morest this statement. It seems that there was an apology at the end of the course, but in response to this situation on SNS, criticisms were gathered.
Discrimination once morest women is the basis of marketing
Yoshinoya’s apology released on April 18th.
Source: Yoshinoya official website
YoshinoyaStatement dated 18so“The choice of words and expressions used by the officer in the course is extremely inappropriate and unacceptable from the perspective of human rights and gender issues.”year,“We deeply apologize for the great inconvenience and discomfort caused to the participants, the organizers, and the customers who use the Yoshinoya.”I apologized.
The general manager says that he will strictly consider including disposal in accordance with internal regulations.
Kazuko Ito, a lawyer who is familiar with the gender field, said
“The Yoshinoya Managing Director, General Manager of Planning DivisionIt’s extremely serious that this kind of misogyny is included in the words that talk regarding marketing strategies.so,Discrimination once morest women and false gender awareness may have been deeply embedded in the foundation of management and marketing.It is inferred that.
It ’s not a story of apologizing,Efforts to renew the management structure are necessaryis”
Point out.
According to the woman who accused the case, she plans to set up a forum for discussion with the Yoshinoya and Waseda University at a later date.
A spokeswoman for the Yoshinoya told Business Insider Japan
“one timeWe plan to continue using the Yoshinoya customersI said it with the intention, but it is not acceptable at all.Apologize face-to-face with the professor in chargeIt’s a schedule.
Also, company-wideReview of compliance educationAndStrengthen trainingTo do”
I explained.
Business Insider Japan is conducting interviews with related parties, and will add it as soon as progress is made.
(arts·Ikuko Takeshita）
