2023-04-20 21:46:35
SANTA MONICA, Calif., April 20, 2023 (GLOBE NEWSWIRE) — UP.Partners, a leading multi-strategy mobility investment firm, has appointed Luciano Froes as Partner and Chief Marketing Officer. In this new role, Luciano will lead all marketing and communications activities for UP.Partners and its strategies, including UP.Ventures, UP.Labs and UP.Summit. In addition, he will work closely with UP’s growing portfolio of companies to support business growth and evolution.
Luciano brings over 20 years of experience in the aerospace and financial sectors to UP.Partners. He held several senior positions at Embraer SA, one of the world’s leading manufacturers of commercial, business and defense aircraft. During his tenure at Embraer, Luciano served as Chief Marketing Officer for the company’s Executive Jets division, where he was responsible for helping to lead the successful restructuring of the company’s mid-cabin product strategy, resulting in the launch of the Praetor 500 executive jets. and Praetor 600. Prior to serving as CMO, Luciano also served as Head of Investor Relations for the dual-listed aircraft manufacturer, where he managed Embraer’s global investor relations program, including SEC and CVM financial reporting activities , as well as ongoing communications with buy and sell analysts. Luciano also led Embraer’s successful construction and completion of the company’s $53 million “green field” facility in Melbourne, Florida, the Global Headquarters for the Executive Jets division.
“We are delighted to welcome Luciano to our team as a partner and chief marketing officer,” said Cyrus Sigiri, co-founder and managing partner of UP.Partners. “Luciano’s vast and diverse experience in marketing, public relations, communications, finance and investor relations, along with his experience in multicultural and international markets, will be invaluable to our continued expansion of the business and to the progress of innovation in the space of mobility.”
“I mightn’t be happier to join UP.Partners, and to be able to work with this incredibly talented team on such an inspiring and important mission,” said Luciano Froes. “With transport among the largest contributors to global CO2 emissions and the unprecedented convergence of enabling technologies, there has never been a more opportune time for industry to work together to transform the way we transport people and goods around the world. I am ready to use my experience and knowledge to help advance the UP.Partners mission.”
Luciano has a business degree from Florida Atlantic University and studied Executive Sales and Marketing at Kellogg Executive Education. His experience and leadership will be critical to UP.Partners as it continues to connect entrepreneurs, investors, corporations and professionals committed to transforming the way we transport people and goods on land, air, sea and space.
About UP.Partners
UP.Partner is Transforming the World in Motion, building and investing in companies that move people and goods cleaner, faster, safer and more cost-effectively — on land, air, sea and space. The multi-strategy company achieves this goal through its unique and remarkable ecosystem that encompasses UP.Ventures, UP.Labs and UP.Summit. UP.Ventures invests in companies and technologies to enable the future of mobility, working with some of the most innovative investors and entrepreneurs in the world. With launch partner Porsche, UP.Labs is a pioneering risk lab that partners with the world’s largest corporations to identify the most pressing challenges facing business and society at large. The UP.Summit is an invite-only experience co-hosted with Tom and Steuart Walton and Ross Perot Jr., in Bentonville, AR and Dallas/Ft. Worth, TX, respectively, bringing together the world’s most innovative minds to rethink the future of transportation. For more information, visit www.UP.partners or follow us on Twitter at @UpPartnersVC or on LinkedIn.
Contact:
Kelli Liegel
[email protected]
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