Unwanted Ads in Assassin’s Creed Games: A Technical Error or Intentional Marketing? | Ubisoft’s Response and Future of In-Game Ads

2023-11-26 19:20:18
In an unexpected experience, last week some players encountered an unwanted ad while playing Assassin’s Creed games. This ad appeared suddenly and filled the screen, causing some dissatisfaction among players. Players reported this ad on the Xbox and PlayStation versions of the game. The advertisement appeared while browsing the map screen within the game. As soon as this matter spread, Ubisoft acknowledged the problem through its Twitter account and indicated that there was a technical error that had already been fixed. The company had intended to display a trailer for Assassin’s Creed Mirage in the main menu of other Assassin’s Creed games, but a technical error caused the ad to appear when browsing within the game as well. Some players admitted that they questioned Ubisoft’s justification and suggested that the company intentionally included the ad and claimed a technical error to dampen the responses. Violent. The company has pledged to no longer display ads, regardless of how or why they reach the game. Does this mean the end of ads appearing within games? No, of course, ads are still there and we may see them in many future games. But our hope is that more effective and fair ways will be developed to display these ads without causing any inconvenience to players. In the end, these unexpected experiences may raise some dissatisfaction among players, and it is important that companies deal with them appropriately and learn from mistakes to ensure a satisfactory and smooth gaming experience for everyone. .
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