2024-09-06 14:39:47
credit: LNR
This weekend, the TOP 14 returns with the first day of the best rugby championship in the world.
The locomotive of the National Rugby League (LNR), the TOP 14 benefits in France from the unwavering support of the exclusive broadcaster CANAL+. A few months ago, the CANAL+ Group extended its contract with the TOP 14 and the PRO D2 for a record amount of 696.8 million euros over 5 seasons (2027-2032).
Pending the entry into force of this new contract, The National Rugby League will have a budget of 173.4 million euros for the 2024-2025 season, as detailed by the LNR.
“On an economic level, we want to continue the virtuous circle at work in French professional rugby. The securing and further progression of audiovisual rights for the 2027-2032 cycle is a major asset in this respect: it allows professional rugby to look to the future with confidence and to continue its investment dynamic, benefiting from the editorial know-how of our partner CANAL+ and the quality of the exposure of our competitions on its channels.” explain Emmanuel Eschalier, General Director of the LNRduring the back-to-school press briefing organized at the start of the week.
A record for marketing revenues this season
If CANAL+ contributes largely to the LNR’s revenues with TV rights, the LNR can boast this season of having stocked up on sponsors for the TOP 14 with a sold-out programme.
For this 24-25 season, the TOP 14 has 22 partners. And with the PRO D2 and the In Extenso Super Sevens, LNR marketing revenue reaches its highest historical level with 25 million euros.
Last season, the TOP 14 notably welcomed TotalEnergies as a new partner, a contract signed until 2026, as well as The Dietrich until 2027. Betclic and La Poste have decided to renew their partnerships with the LNR. The sports betting operator is notably associated with the “TOSS Betclic” to determine who kicks off and on which side each team plays.
TOP 14 sponsors for the 2024-2025 season
Among the 22 partners of the TOP 14, we find Société Générale, GMF, Intermarché, TotalEnergies, CANAL+, Defender, Andros, Brico Dépôt, De Dietrich, iad, Synergie, Alain Afflelou, Betclic, La Poste, Tissot, Invivo, Cordier, Oval3, Legendary Plays, RMC, Midi Olympique and JCDecaux.
Determination, honor and heart.
The great soap opera of @top14rugby is back this weekend, only on CANAL+. pic.twitter.com/pJElravwPn
— CANAL+ (@canalplus) September 2, 2024
“The strength of French rugby is having 30 professional clubs rooted in their territory, and high-level competitions that excite the public. The TOP 14 is the elite and the PRO D2 is a formidable pool of talent. The championships are increasingly attractive and are breaking their attendance records.” added René Bouscatel, President of the LNR.
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The TOP 14 Returns: France’s Top Rugby Championship Kicks Off with Record-Breaking Budget and Sponsors
This weekend, the highly anticipated TOP 14 rugby championship returns to France, marking the start of a thrilling new season. As the National Rugby League (LNR) gears up for another exciting year, it does so with a record-breaking budget and an impressive lineup of sponsors.
A Budget of 173.4 Million Euros
The LNR has announced a budget of 173.4 million euros for the 2024-2025 season, a notable increase from previous years. This significant investment is made possible in part by the extended contract with exclusive broadcaster CANAL+, worth a record 696.8 million euros over 5 seasons (2027-2032).
Record-Breaking Marketing Revenue
The TOP 14 has also secured an impressive 22 partners for the upcoming season, with marketing revenue reaching an all-time high of 25 million euros. This is a testament to the growing popularity of French professional rugby and the attractive platform it provides for brands.
TOP 14 Sponsors for the 2024-2025 Season
Among the 22 partners of the TOP 14 are prestigious brands such as Société Générale, GMF, Intermarché, TotalEnergies, CANAL+, Defender, Andros, Brico Dépôt, De Dietrich, iad, Synergie, Alain Afflelou, Betclic, La Poste, Tissot, Invivo, Cordier, Oval3, Legendary Plays, RMC, Midi Olympique, and JCDecaux.
A Bright Future for French Rugby
The National Rugby League’s commitment to investing in French professional rugby is evident in its continued partnership with CANAL+ and its efforts to attract top brands to the sport. As the TOP 14 kicks off, fans and sponsors alike can look forward to an exciting season of high-quality rugby and increased exposure for the sport.
Emmanuel Eschalier, General Director of the LNR, emphasized the importance of securing audiovisual rights for the 2027-2032 cycle, stating that it allows professional rugby to “look to the future with confidence