2024-03-22 03:31:05
After announcing the launch of the Epic Games Store for iOS platforms in the EU, Epic Games confirmed its game marketplace service at the “State of Unreal” event held during GDC 2024.Will be available on iOS and Android platformsand also provides a more detailed explanation of the current development of the Unreal Engine game engine and the platform profit sharing policy for developers.
Steve Allison, general manager of the Epic Games Store business under Epic Games, explained that the total number of people using Epic Games Store accounts currently exceeds 270 million, and the number of monthly active users exceeds 75 million. It is expected that the total content consumption and purchase in 2023 will reach 950 million US dollars.
Last year, the Epic Games Store provided a total of 80 popular games to players for free, with a total value of more than US$2,000. It also launched a 5% rebate for purchasing qualifying games. The cost behind these bonuses to attract players was borne by Epic Games. commitment, thereby attracting more players to use the Epic Games Store service.
In addition, Steve Allison further emphasized that since 2018, Epic Games has continued to provide 88% of sales revenue to developers, and only collects 12% of profits as Epic Games Store operation and maintenance costs. He also emphasized that this is the best balanced ratio, not only Developers can make profits through Epic Games Store sales and at the same time promote their game works. Epic Games can also use this to build a huge game service platform, thereby achieving multi-party mutual benefits.
In addition, Steve Allison also reiterated the First Run plan recently announced by Epic Games, which allows game companies that provide exclusive games to obtain all sales revenue within six months. He also emphasized that this is a unique cooperation model of the Epic Games Store, allowing developers to obtain More sales profits.
At the same time, the actual sales revenue obtained by developers in this plan will be deducted from sales taxes and refunds. The fees for processing game sales payments and providing CDN network services when downloading game content will be absorbed by Epic Games. .
As for the use of the Unreal Engine game engine, Steve Allison said that the recently announced method of using Unreal Engine for non-game content will be billed at US$1,850 per person per year, which does not apply to individuals, research institutions or community units. Non-profit use, and government agencies will not be charged for using Unreal Engine to produce content.
Regarding the next expansion of the Epic Games Store service to the iOS platform, Steve Allison confirmed that it will also be extended to the Android platform. However, the specific launch time has not yet been confirmed. It is only expected to be launched within this year, and will also maintain cooperation with the PC side. The Epic Games Store service has the same policy, that is, the proportion of sales revenue obtained in this game market will reach 88%, and Epic Games will only charge 12% of it as service operation and maintenance costs. It is expected to attract more developers to change game content Go to the mobile version of the Epic Games Store.
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