Online education is not a new phenomenon, but the speed with which it is evolving constantly presents new opportunities for entrepreneurs. In our latest report in Gerundio, “Deciphering the new ways of learning online”we explore how technological advances and changes in consumer expectations are redefining the educational landscape. We share five key points, so that new ventures can innovate with greater chances of success, if they decide to get involved in this industry.
Online education: 5 key trends for entrepreneurs
1) Personalization is key
Platforms that offer personalized learning experiences are gaining ground. Users demand courses that adapt to their individual pace and learning styles. Entrepreneurs should consider adaptive systems and platforms that enable deep customization to meet this demand.
2) Demand for practical skills
There is growing interest in courses that offer practical, real-world skills. New businesses can capitalize on this interest by designing courses that not only teach theory, but also include practical components.
3) Advanced technology for online education
The use of Augmented Reality (AR) and Virtual Reality (VR) are beginning to gain ground in online education, offering more immersive and effective experiences. In that sense, there are great opportunities for those who have the ability to integrate these technologies and thus place themselves at the forefront of educational innovation.
4) Flexibility and accessibility
Flexibility remains one of the biggest attractions of online education. Entrepreneurs must ensure that their platforms are accessible on various devices and formats, allowing users to learn at their own pace and on their own terms.
5) Learning communities
Fostering a community within educational platforms can be crucial for user engagement, so consider always incorporating communication and collaboration tools that allow users to interact with each other and with instructors.
Image: Gerund
The online education industry is constantly evolving, and there is fertile ground for startups and ventures to explore new ideas and technologies.
online education virtual reality
Elena Benítez Elena has designed branding and strategic communication programs for leading companies such as Prime Blend Mabe, Financiera Independencia and Totalplay. He has also advised emerging startups such as Crehana and Propeler. In 2022, she founded Gerundio, an innovation and strategic design agency of which she is today the director. At Gerundio, Elena focuses on designing digital products and services that not only meet market expectations, but also contribute to the holistic growth of her clients, all with a people-centered approach.