2023-12-13 01:37:56
One of the success formulas of Xbox in recent years is believed to be related to the Xbox Game Pass subscription plan. When Xbox Chief Financial Officer Tim Stuart attended banking group Wells Fargo’s TMT Summit event, he told attendees that Microsoft hopes to bring Xbox Game Pass to every screen that can play games. Although this goal is very ambitious, it is also very difficult to achieve.
Tim Stuart shared an idea at the event, which is to add a subscription plan subsidized by revenue to Xbox Game Pass, so that more players in emerging markets can join and use Game Pass. He gave the example of whether in Africa, India, and Southeast Asia, some places that are not dominated by game consoles, they can watch a 30-second ad and then get 2 hours of xCloud streaming games.
This operating model, subsidized by revenue, is believed to be coupled with cloud streaming game services, allowing players in emerging markets who play games on mobile phones or other mobile devices to register for Xbox Game Pass at low or no cost. Microsoft has not actually responded to Tim Stuart’s remarks, but I believe there should have been relevant discussions internally.
source:gizmochina
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