2023-09-10 22:03:44
The housing energy renovation market is still holding up despite a degraded economic and financial environment. Indeed, the unprecedented survey carried out by Xerfi among 1,500 participants attests to the firm intention of households to carry out this type of work in the very short term. And given the persistent gap between intentions and projects actually implemented, the energy renovation market has not yet exploited its full potential.
This study from the Xerfi Observatoire collection also lifts the veil on the current needs and expectations of households around this work to precisely assess:
• Knowledge of support schemes by the French such as the France Renov’ scheme. Thus, the report assessed whether the systems were easily mobilized and to what extent professionals might play a supporting role.
• The study also assesses the weight of “doing it yourself” by questioning the motivations of these customer profiles and determining the levers to convince them to delegate to companies.
• Finally, Xerfi analysts sought to assess the importance of the energy criterion and its influence on the decision-making of individuals. How do they perceive the work to be carried out and the budget to be allocated and what weight is given to the energy criterion in the choice of accommodation?
This exclusive survey thus highlights the levers of conquest available and mobilized by companies in this market. And the conclusions are clear. It’s regarding :
• to do everything to facilitate access to financial aid;
• increase efforts in terms of customer support by experts;
• it is also regarding targeting customer profiles with high potential. The survey also offers an original segmentation of the different profiles of households affected by energy renovation work. For each, the study offers a complete analysis of their socio-economic characteristics and sheds light on their energy renovation needs.
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