2023-07-12 10:33:50
According to the European Commission, “augmented reality” – i.e. the technology connecting virtual worlds with the real world – can create up to 2 million new jobs by 2025, of which approx. 43% in Europe. In its document submitted to the European Parliament, the Commission put forward its plan to be “world leaders” in the field of Web 4.0 and the metaverse. What is the difference between virtual reality (VR) and augmented reality (AR)? Since these are relatively new things, the average person might think that the two terms are synonymous, but this is not the case. When we put on VR glasses, we enter the virtual space/place where the given game or application is “played”, and we completely exclude the real world. On the other hand, in augmented reality, we stay in the same space and elements that are not there in reality are projected into this space. Consider the Pokémon GO app, which is a perfect example of augmented reality. Millions of people walk the streets around the world hunting for Pokémon while seeing a map of their current location on their mobile phone screen – complete with a special virtual animal here and there. So, during the game, the user needs to physically move and explore the environment in order to catch the different pokemon within the app. This new technology is turning the world upside down “The impact on employment is expected to be very significant”, the European Commission noted, emphasizing that by 2025, an additional 1.2-2.4 million jobs are expected to be created directly or indirectly in other sectors. According to the Commission, most of the innovation around the metaverse is taking place in the United States, China and South Korea. “Unlike these countries, there are no technological giants in the EU that would be at the forefront of investments in the development of virtual worlds in the next decade,” they added. Much of the activity in the European AR/VR market is focused on gaming, media and entertainment, but other industries are also gaining ground, including retail, healthcare, military and defence, and manufacturing. The time has come for Web 4.0, which Europe wants to be at the forefront of. Europe is stepping into the ring today to become a world leader in Web 4.0 and virtual worlds,” said Thierry Breton, European Commissioner for the Internal Market. “Europe has everything it needs to be at the forefront of the next technological transition: innovative startups, rich creative content, industrial applications, a strong global standard-setting role, and an innovation-friendly and predictable legal framework,” added Breton. The Commission proposed a total of 10 measures to achieve this, including attracting talent specialized in virtual worlds to the region, regulatory frameworks to test novel ideas, and the development of global standards for interoperable meta-competitions. The Commission also said that the virtual worlds enabled by such augmented reality tools are one of the technologies enabling the “next generation” of the World Wide Web – Web 4.0 – where physical and digital objects are displayed in real time in a virtual environment. they meet “We are at the beginning of a significant technological transition, Web 4.0. Virtual worlds are important tools of Web 4.0 that can significantly revolutionize people’s daily lives and open up a wide range of opportunities in many business and industrial ecosystems,” the statement said. In the document, great emphasis was placed on the fact that by using this technology, they would be able to achieve enormous success and progress in almost any industry. For example, virtual worlds can be used to train surgeons for complex medical procedures. Or, by implementing the “digital twin” concept, they can copy and thus preserve the buildings that are part of the cultural heritage. What’s more, they even mentioned that they might get closer to solving the problem of global warming with different 3D models.
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