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2023-07-20 16:49:00

Posted Jul 20, 2023, 6:49 PM

PARIS (Agefi-Dow Jones)–The study group Ipsos announced on Thursday the acquisition of Omedia from the Médiamétrie group, for an amount which has not been indicated.

“Omedia is a leading agency in sub-Saharan West Africa and carries out a wide range of marketing studies, as well as audience measurement, and monitoring for press and digital media,” Ipsos said in a statement.

-Vincent Alsuar, Agefi-Dow Jones; +33 (0)1 41 27 47 39; [email protected] ed:

Agefi-Dow Jones The financial newswire

Dow Jones Newswires

July 20, 2023 12:49 PM ET (4:49 GMT)

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