Samsung is set to launch its new Galaxy S24 smartphones, tapping into the power of artificial intelligence (AI) to boost sales. The company aims to capitalize on the recent hype around AI, which has become a buzzword in the tech industry. Other smartphone manufacturers are also expected to jump on the AI bandwagon, showcasing their own AI capabilities at the upcoming Mobile World Congress (MWC) in Barcelona, Spain.
AI-powered phones are not entirely new, with some AI features already incorporated into devices for several years. However, a new era of on-device AI, powered by large language models, is just beginning. These models, trained on vast amounts of data, enable a whole range of AI applications, including the generation of text and images based on user prompts. This development is expected to unlock new features and possibilities, such as virtual assistants that can generate poems or summarize meetings.
One of the key advancements in AI smartphones is the shift towards on-device AI processing. Previously, AI applications relied on a combination of cloud-based and on-device processing. However, with the advent of advanced chips and the ability to make large language models more compact, it is now possible to run AI applications solely on the device. This has several advantages, including improved security, faster processing speeds, and the ability to create new applications.
At the MWC, smartphone makers are likely to showcase various AI-powered features, ranging from camera apps to chatbots. However, it is important to note that many of these perks still depend on cloud processing. While AI capabilities on devices are becoming more widespread, it may take some time before third-party developers discover the killer use case that consumers cannot do without.
One potential danger in the AI smartphone market is the risk of “AI fatigue.” As smartphone manufacturers talk more regarding AI capabilities, consumers may become numb to the term without fully understanding its implications. To prevent this, companies need to focus on delivering practical and compelling use cases that truly enhance user experiences.
Looking ahead, the future of AI in smartphones holds great potential. As AI technology continues to evolve and mature, smartphones might become more intuitive, predicting user behavior and offering personalized experiences. Anticipatory computing, where AI can learn user preferences and make device recommendations, is a goal that many smartphone makers aim to achieve.
In terms of industry trends, the convergence of AI with other emerging technologies is worth noting. For example, the integration of AI with 5G networks might enable real-time data processing and enhance AI capabilities on smartphones. Additionally, advancements in augmented reality (AR) and virtual reality (VR) might further leverage AI to create immersive experiences.
As for recommendations, smartphone manufacturers should prioritize user-centric innovation and focus on delivering tangible benefits rather than merely touting AI capabilities. Collaboration with developers and content creators is crucial to exploring new applications and use cases for AI smartphones. Moreover, investing in research and development to improve AI algorithms and chipsets will be essential to stay ahead of the competition.
Overall, the future of AI in smartphones promises exciting possibilities. With continued advancements in AI technology and the integration of AI with other emerging trends, we can expect smartphones to become even smarter, more intuitive, and more personalized in the coming years.
*Image source: Samsung Electronics Co. Galaxy S24 smartphones during a media preview event in Seoul, South Korea, on Monday, Jan. 15, 2024. Samsung, the world’s most prolific smartphone maker, is leaning into artificial intelligence as the key to unlocking greater sales this year. Photographer: SeongJoon Cho/Bloomberg via Getty Images*
