Since its inception, Rumeur Publique has believed in the societal role of companies and “accompanies its customers on this path“. Today, the public relations agency combines its know-how and creates its CSR offer, UNIVERSE. This one is adaptable “to all the maturities of its customers’ commitments“, specifies a press release. UNIVERSE will help businesses focus on “relevant fights in their sector“, and to “value their impacts beyond extra-financial reports to better feed their 360 communication“. On this occasion, the agency launched a vast plan to raise awareness and train its teams, as part of the Campus UNIVERSE, so that all the consultants from the agency’s various departments (tech, banking-insurance, energy-mobility-waste, lifestyle, public, agri-agro, btob) can support their clients on CSR communication issues – and avoid accusations of greenwashing. Michel Salion, associate director of the ESG/CSR transition division, concludes by explaining “we are definitely entering a new stage of CSR which requires having a story that has breath, to carry the transition of organizations, by embarking all the stakeholders in their wake around inspiring objectives and celebrations of impact giving meaning to work.
