UNIVERSE, Rumeur Publique’s CSR offer

Since its inception, Rumeur Publique has believed in the societal role of companies and “accompanies its customers on this path“. Today, the public relations agency combines its know-how and creates its CSR offer, UNIVERSE. This one is adaptable “to all the maturities of its customers’ commitments“, specifies a press release. UNIVERSE will help businesses focus on “relevant fights in their sector“, and to “value their impacts beyond extra-financial reports to better feed their 360 communication“. On this occasion, the agency launched a vast plan to raise awareness and train its teams, as part of the Campus UNIVERSE, so that all the consultants from the agency’s various departments (tech, banking-insurance, energy-mobility-waste, lifestyle, public, agri-agro, btob) can support their clients on CSR communication issues – and avoid accusations of greenwashing. Michel Salion, associate director of the ESG/CSR transition division, concludes by explaining “we are definitely entering a new stage of CSR which requires having a story that has breath, to carry the transition of organizations, by embarking all the stakeholders in their wake around inspiring objectives and celebrations of impact giving meaning to work.