(Teleborsa) – Meta Platforms, the American social media giant that controls Facebook, Instagram and WhatsApp, and Universal Music Group (UMG), a Dutch-American record label, have announced a Expanded multi-year global agreement that will further evolve the creative and commercial opportunities for UMG artists and Universal Music Publishing Group (UMPG) songwriters across Meta’s global network of platforms, including Facebook, Instagram, Messenger, Horizon, Threads and, for the first time, WhatsApp.
The new agreement reflects the two companies’ shared commitment to protect creators and human art, including ensuring that artists and songwriters are fairly compensatedit said in a statement. As part of their partnership, Meta and UMG will continue to work together to address, among other things, unauthorized AI-generated content that may impact artists and songwriters.
The new agreement is based on the strategic framework established by the historic agreement of 2017 between the two companies, ushering in a new era of collaboration between the music industry and the company then known as Facebook. Under the 2017 agreement, UMG became the first major music company to license its recorded music and music publishing catalogs on Facebook’s platforms.
“This partnership is built on the recognition that music can help us connect and bring fans, artists and songwriters closer together, not just on established platforms like Instagram and Facebook, but also in new ways on WhatsApp and beyond,” he said. Tamara Hrivnak, VP Music and Content Business Development presso Meta.
“We are delighted that Meta shares our artist-centric vision for respecting human creativity and equitably compensating artists and songwriters,” said Michael Nash, Chief Digital Officer & EVP, Universal Music Group “We look forward to continuing to work together to address unauthorized AI-generated content that may impact artists and songwriters, so that UMG can continue to protect its rights both now and in the future.”
(Photo: Mariia Shalabaieva on Unsplash)
