From 9 to 29 September, customers will receive four cards for every purchase of ten euros. Each card features an endangered species with additional information such as why the animal is endangered and where it lives. The campaign includes a collector’s book and a special sound box. By holding a card against the sound box, the sound the animal makes is played.
The accompanying collection album provides more information about the habitats of the endangered animals. The cards themselves, and the sound box, can be stored in a handy storage tin.
Presenter of nature programs Freek Vonk has recorded the questions especially for the campaign. These also come from the sound box that is made of FSC wood. There are questions for each animal. Vonk has also made a podcast series in which he shares his passion for animals and nature conservation and talks about the animals in the savings campaign.
Source: Food Newspaper