Unilever Mashreq Company for Industry and Trade: Promoting Oral and Dental Health in Egypt to Reach 20 Million Egyptians

2023-09-12 13:00:43

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Unilever Mashreq Company for Industry and Trade aims to reach regarding 20 million Egyptians across all governorates, to raise awareness regarding caring for oral and dental health.

Yesterday, the company reviewed its awareness plan to spread awareness of the importance of maintaining oral and dental health, during a special conference in cooperation with the General Authority for Health Care, UNICEF, the World Dental Federation (FDI) and the Egyptian Society of Dental Surgeons, in line with the Egyptian state’s plan to enhance the health of Egyptians, especially oral health. And teeth through regular brushing and toothpaste daily.

Unilever signed a cooperation protocol to complete the awareness plan on oral and dental health and safety, with the General Authority for Health Care, with the aim of reaching the equivalent of 25% of the population of the governorates in which the authority operates.

Unilever also signed a protocol with UNICEF, which aims to reach 2 million children.

Shazia Syed: We make human health our top priority through our purposeful and innovative brand

Experts from the various participating entities shed light on diseases resulting from neglect of oral and dental health, such as mouth ulcers, heart disease, diabetes, oral cancer, and pneumonia, as dental health is one of the basic indicators of public health safety, and neglecting oral and dental hygiene constitutes a societal problem. It affects approximately 3.5 billion people worldwide, representing 5 times the incidence of mental illness, heart disease, diabetes, and chronic respiratory disease.

As part of its plan, Signal will provide examinations through treatment convoys and study programs, in order to rebuild and consolidate sound oral and dental care habits, using brush and toothpaste on a daily basis.

Shazia Syed, General Manager of Unilever for North Africa, Levant and Iraq, said: “We place improving human health and self-confidence as our top priority, through our purposeful and innovative brands. Therefore, Signal has provided systematic programs for more than 30 years in 40 countries, and we have been able to reach more than 100 million children since 1989.”

She pointed out that the awareness plan is in line with Unilever and Signal’s strategy, which is not limited to providing high-quality products only, but also playing a societal role to raise awareness on a large scale and consolidate common values. The company’s awareness plan is a continuation of Signal’s journey in partnership with the General Authority for Healthcare, UNICEF, the World Dental Federation (FDI), and the Egyptian Society of Dental Surgeons.

Dr. confirmed. Ahmed Al-Sabki, Chairman of the Board of Directors of the Public Health Care Authority, “The partnership with Unilever embodies the actual application of the concept of partnerships between the public and private sectors as partners in success and as a real key to ensuring the sustainability of comprehensive health coverage and a successful example of fruitful and continuous cooperation to achieve better health for citizens.”

Tamer Mahmoud, a member of the Board of Directors of Unilever and head of Unilever’s personal care products marketing sector for North Africa, the Arab Levant and Iraq, said, “We aim for Signal’s message, which is the necessity of paying attention to oral and dental health, to reach the largest percentage at the level of all societal groups, as Signal aims to double its efforts.” To reach 20 million Egyptians with direct awareness messages in the various governorates, and we call on everyone to contribute to making a positive change, through ongoing initiatives and campaigns to discuss diseases resulting from lack of attention to oral health and neglecting to brush teeth with toothpaste on a regular and daily basis, and to encourage children to regularly brush teeth with brush and toothpaste. Daily.”

Jeremy Hopkins, UNICEF Representative in Egypt, noted, “It is important for us at UNICEF to prioritize children’s health and support them so that they have a strong and healthy start in life.” We believe that the best way to achieve this is to support government-led efforts and build strong partnerships with the private sector, such as the innovative partnership with Unilever, which aims to promote children’s rights and development. Children in Egypt constitute approximately 40% of the total population, and they have the right to protection and access to health services and proper nutrition. We are committed to paving the way for every child to achieve their full potential.”

Dr. confirmed. Nahoud Thabet, Member of the Supreme Council of the World Dental Federation, the Federation’s official for the continent of Africa: “The goal of the Federation is to raise awareness of oral and dental health and the diseases resulting from it and to train the dentist through continuing medical education, as we have been working with Signal on this since 2015 through convoys.” Today’s health programs for oral health are a continuation of our efforts with Signal with the aim of changing misconceptions and strengthening Egyptian society.”

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