2023-12-24 21:37:00
LONDON – Unilever (LON:) PLC, the British-Dutch multinational consumer goods company, has announced plans to acquire K18, a biotechnology hair care brand. This transaction constitutes a strategic step aimed at strengthening its portfolio of personal care products by focusing on high-growth sectors. The transaction is expected to be completed in the first quarter of next year.
The acquisition follows Unilever’s recent sale of Elida Beauty to Yellow Wood Partners LLC last Monday. The divestiture included well-known brands such as Q-Tips and Caress, signaling Unilever’s continued efforts to optimize its brand portfolio.
Over the last twelve months, Unilever’s share price has fallen by 10%. The company’s strategic acquisitions and divestitures are part of a broader initiative to reshape its businesses and focus on more profitable sectors.
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