2023-07-19 11:50:24
By Le Figaro with AFP
Posted 30 minutes ago
Instagram star followed by 29.4 million people, Chiara Ferragni, 36, made a name for herself in 2009 with her fashion blog entitled “The Blonde Salad”. SARAH MEYSSONNIER / REUTERS
The competition watchdog in Italy announced on Wednesday that it had opened an investigation for unfair commercial practice once morest two the queen of Italian influencers, Chiara Ferragni. These two groups, Fenice and TBS Crew, are suspected of having used deceptive practices within the framework of the commercial initiative “Chiara Ferragni and Balocco together for the Regina Margherita Hospital in Turin» promoted between November and December 2022.
During this campaign, the Italian confectionery company Balocco had put on sale pink Christmas cakes signed Ferragni in limited edition to support research on osteosarcoma and Ewing’s sarcoma in favor of the Turin hospital. “The consumer might be misled into believing that by buying“those cakes,”he was contributing to a donation for the purchase of new equipmentfor the hospital, argues the competition authority in a press release. Gold, “Balocco had planned a fixed amount to be given to the hospital several months before“the launch of the commercial campaign”and therefore completely independent of the evolution of product sales“, she says. The premises of Fenice and TBS Crew were raided on Wednesday by the Competition Authority and the special antitrust unit of the Italian financial police.
In mid-June, the competition policeman had already opened an investigation for the same reasons once morest Balocco, an Italian company specializing in the production of desserts. Instagram star followed by 29.4 million people, Chiara Ferragni, 36, made a name for herself in 2009 with her fashion blog entitled “The Blonde Salad“. She then launched her own shoe collection in 2015, before collaborating with several fashion brands, including Dior and Chanel, and becoming an entrepreneur with, in addition to her blog, commercial activities including an online store. The Italian luxury fashion group Tod’s had brought the influencer into its board of directors in April 2021, an announcement which had been enthusiastically received by the Milan Stock Exchange.
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