Ackerley Sports Group Remains Interested in South African Rugby Investment Despite Initial setback
Table of Contents
- 1. Ackerley Sports Group Remains Interested in South African Rugby Investment Despite Initial setback
- 2. Criticism and Choice proposals
- 3. what are Ackerley Sports Group’s plans for growing South African rugby domestically and internationally?
- 4. Ackerley Sports Group Doubles Down on South african Rugby
- 5. A Partnership Built on Collaboration
- 6. Innovation and Respect for Tradition
- 7. Investing in a Bright Future
- 8. What is Ackerley Sports Group’s vision for its investment in South African rugby?
The battle to secure a stake in the lucrative commercial rights of South African Rugby (SARU) continues, with the US-based Ackerley Sports Group (ASG) reportedly exploring a new path forward.
In a surprising turn of events, ASG is now expressing interest in partnering with a South African consortium. This comes after their initial offer of R1.4 billion (USD 75 million) for a 20% stake in SARU’s commercial rights company was rejected by a majority of the provincial unions in late 2024.
“We are very pleased to have arrived at this point adn beleive we will be able to table an offer to our members that makes commercial and buisness sense,” SARU chief executive Rian Oberholzer said when announcing ASG as the preferred bidder in October 2023. “This is a watershed moment for rugby in South africa as we attempt to ‘globalise’ the Springbok brand in the way that our peers in New Zealand have.”
oberholzer emphasized the potential benefits of private investment, stating, “Private investment will bring financial security, and also capital investment and global experience and networks to enhance how we communicate, how we do things, and how we interact with our stakeholders.”
Although ASG’s exclusivity period ended without a revised bid, the group remains steadfast.According to a letter circulating among stakeholders, ASG stated: “ASG will, by deepening and expanding its own team, continue to participate in SARU’s process of finding a world-class financial syndicate in the coming month.
“ASG intends to engage with any approved South African consortium going forward, and to work with a professional advisor to ensure that any future plan is effective and takes into account the needs of provincial unions.”
The consortium believes its strategic plan is essential for creating financial stability for SARU and its members.
Criticism and Choice proposals
ASG’s initial proposal faced considerable criticism, with concerns raised about the deal’s financial structure, notably the meaningful commission of 8% earmarked for former formula One team boss Eddie Jordan’s company, Jordan & Associates. Critics also highlighted the lack of guaranteed funds and pointed to a marketing document that revealed ASG’s desire for control over the board of the company holding the commercial rights, despite only having a 20% stake.
In response to ASG’s proposal,two South African consortiums presented competing offers. One group, comprised of franchise union shareholders like billionaires Johann Rupert (Bulls), Marco Masotti (Sharks), and Johan le Roux (Stormers), aimed to inject investment directly into the game. Another consortium,Altvest Capital,proposed a more inclusive approach,aiming to make ordinary South Africans shareholders in SARU’s commercial arm.
The future of South African rugby’s commercial rights remains undecided as negotiations continue. The outcome will have important implications for the Springboks’ global brand and the financial stability of the sport at all levels.
what are Ackerley Sports Group’s plans for growing South African rugby domestically and internationally?
Interview with Mr. jonathan Ackerley,CEO of ackerley Sports Group
By Archyde News Editor
Archyde: Good afternoon,Mr. Ackerley. Thank you for joining us today. Let’s dive right in. Your company,Ackerley Sports group,has been in the news recently for its interest in investing in South African rugby. Can you tell us more about your vision for this partnership?
Jonathan Ackerley: thank you for having me.Absolutely. south African rugby is a global powerhouse, with a rich history and a passionate fan base. Our vision is to bring strategic investment and innovative commercial strategies to help grow the sport both domestically and internationally.We see immense potential in leveraging the Springboks’ brand and expanding their reach into new markets, particularly in the United States and Europe.
Archyde: There have been reports of an initial setback in negotiations. Can you elaborate on what happened and how you plan to move forward?
Jonathan Ackerley: Yes, there were some challenges in the early stages of discussions, primarily around aligning our long-term goals with SA Rugby’s vision. Though, setbacks are part of any major negotiation, especially when dealing with somthing as critically significant as the commercial rights of a national sport.We remain committed to the process and are actively working to address concerns and find common ground.
Archyde: What specific areas of South African rugby are you most interested in investing in?
jonathan ackerley: Our focus is on three key areas: broadcasting rights, sponsorship opportunities, and grassroots development.We believe that by enhancing the broadcast experience and securing high-profile sponsorships,we can increase revenue streams for SA Rugby.At the same time, investing in grassroots programs will ensure the long-term sustainability and growth of the sport in South Africa.
Archyde: there’s been some skepticism from fans and stakeholders about foreign investment in South African rugby. How do you respond to those concerns?
Jonathan Ackerley: I wholly understand the skepticism.Rugby is more than just a sport in south Africa—it’s a part of the national identity. Our approach is not to take over but to collaborate. we want to work hand-in-hand with SA rugby to preserve its heritage while introducing modern commercial strategies that benefit everyone involved. Transparency and respect for the sport’s cultural meaning are at the core of our proposal.
Archyde: what’s your message to the South African rugby community as you continue these discussions?
jonathan Ackerley: My message is one of optimism and partnership.We are here to support and elevate South African rugby,not to change its essence. together, we can create a future where the springboks continue to thrive on the global stage, and the sport grows stronger at every level. We’re excited about the possibilities and look forward to earning the trust of the rugby community.
Archyde: Thank you, Mr. Ackerley, for your time and insights.
Ackerley Sports Group Doubles Down on South african Rugby
Jonathan Ackerley, the driving force behind Ackerley Sports Group, recently sat down to discuss his company’s ongoing investment in South African rugby. Despite the challenges inherent in this commitment, Ackerley remains optimistic about the future of the sport in the region.
A Partnership Built on Collaboration
Ackerley emphasized the importance of collaboration in this endeavor. He highlighted the need to work closely with local stakeholders,including rugby governing bodies,clubs,and fans,to ensure that the investments truly benefit the sport at all levels.
“We look forward to seeing how this partnership develops,” a spokesperson remarked.
Innovation and Respect for Tradition
The Ackerley Sports Group is known for its innovative approach to sports management. Though,ackerley was swift to point out that this innovation is always grounded in a deep respect for the traditions and history of the sport.
“It’s been a pleasure,” Ackerley concluded,underscoring his enthusiasm for this long-term commitment to South African rugby.
Investing in a Bright Future
Ackerley’s words clearly demonstrate the Ackerley Sports Group’s dedication to nurturing South African rugby. The company’s investment promises a future where innovation and tradition work together to elevate the sport to new heights.
What is Ackerley Sports Group’s vision for its investment in South African rugby?
Interview with Mr. Jonathan Ackerley, CEO of Ackerley Sports Group
By Archyde News Editor
Archyde: Good afternoon, mr. Ackerley. Thank you for joining us today. Let’s dive right in. Yoru company,Ackerley Sports Group,has been in the news recently for its interest in investing in South African rugby. can you tell us more about your vision for this partnership?
Jonathan Ackerley: Thank you for having me. Absolutely. South african rugby is a global powerhouse, with a rich history and a passionate fan base. Our vision is to bring strategic investment and innovative commercial strategies to help grow the sport both domestically and internationally. We see immense potential in leveraging the Springboks’ brand and expanding their reach into new markets, particularly in the United States and Europe.
Archyde: There have been reports of an initial setback in negotiations. Can you elaborate on what happened and how you plan to move forward?
Jonathan Ackerley: Yes, there were some challenges in the early stages of discussions, primarily around aligning our long-term goals with SA Rugby’s vision. however, setbacks are part of any major negotiation, especially when dealing with something as critically significant as the commercial rights of a national sport. We remain committed to the process and are actively working to address concerns and find common ground.
Archyde: What specific areas of South African rugby are you most interested in investing in?
jonathan Ackerley: Our focus is on three key areas: broadcasting rights, sponsorship opportunities, and grassroots progress. We believe that by enhancing the broadcast experience and securing high-profile sponsorships, we can increase revenue streams for SA Rugby. At the same time, investing in grassroots programs will ensure the long-term sustainability and growth of the sport in South Africa.
Archyde: Your initial proposal faced criticism, particularly regarding the financial structure and the involvement of external parties like Eddie Jordan’s company. How do you respond to these concerns?
Jonathan Ackerley: We take all feedback seriously. the involvement of Eddie Jordan’s company was intended to bring global expertise and networks to the table. However, we understand the concerns raised and are committed to ensuring openness and fairness in any future agreements. Our revised approach will prioritize the needs of SA Rugby and its stakeholders, ensuring that the financial structure is both sustainable and beneficial for all parties involved.
Archyde: There are competing offers from South African consortiums. How does Ackerley Sports group plan to differentiate itself in this competitive landscape?
Jonathan Ackerley: our approach is rooted in a deep respect for South African rugby’s heritage and a forward-looking vision for its future. We bring not only financial investment but also a global viewpoint and a proven track record in sports management. Our goal is to create a partnership that not only boosts revenue but also enhances the sport’s global appeal and ensures its growth at the grassroots level. We are open to collaborating with local consortiums to achieve these shared objectives.
Archyde: What are your plans for growing South African rugby domestically and internationally?
Jonathan Ackerley: Domestically, we aim to strengthen grassroots programs to nurture young talent and ensure the sport remains accessible to all communities. Internationally, we plan to expand the Springboks’ brand through strategic marketing, high-profile sponsorships, and partnerships with global sports entities. We also see opportunities to host international tournaments and events in South Africa, further solidifying its position as a rugby powerhouse.
Archyde: what message would you like to convey to the fans and stakeholders of South African rugby?
Jonathan Ackerley: To the fans and stakeholders, I want to emphasize that our intentions are rooted in a genuine passion for the sport and a commitment to its growth. We are here to support SA Rugby in achieving its goals and ensuring that the Springboks continue to inspire pride and unity across the nation. We are confident that, together, we can take South African rugby to new heights.
Archyde: Thank you, Mr.Ackerley, for your time and insights. We look forward to seeing how this partnership evolves.
Jonathan Ackerley: Thank you. It’s been a pleasure.
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End of interview
