2023-06-29 19:58:54
Who remembers the serial misadventures of the manufacturer of keyboards for iPad and other devices Bridge? After struggling to keep the business sustainable, the company was liquidated last month, leaving debt, underpaid employees and employee dissatisfaction behind.
and we have today one more chapter of this plot. Until now, it was known that Brydge’s intellectual property and brand had been acquired by a third party, but there were no further details on this. Today, however, it was announced that former employees and directors of the manufacturer founded a new company, Uinta Productswhich acquired what was left of the other with the support of Claret Capital Partners.
The “dissent” did not include the two former CEOsChief executive officersor executive directors.”>1 of Brydge, whose disagreements were one of the reasons for the company’s bankruptcy. The new CEO is the former CFO Leon Rossiwhich leads the new brand together with Alan Waywho was head of sales at the former keyboard manufacturer.
Brydge 11 MAX+ Keyboard for 11-inch iPad Air and iPad Pro
According to Rossi, it wasn’t just the two of them who left Brydge, but also other former employees, so they should “relaunch Brydge on the market”. Uinta’s idea, therefore, is to build on the “strong portfolio of products and partnerships” of the old brand to offer new products and strengthen the new company, which is a kind of refoundation of the previous one.
According to remembered the 9to5Macwho has a report about the end of Brydge last month – which was even mentioned by Rossi –, nothing was said about late salaries and undelivered orders from the old company. There are also not many details about Uinta, as a brand or website, only intentions, such as delivering products so that “consumers and companies are more productive wherever they are”.
In addition to these unresolved issues, the “successor” of the former keyboard manufacturer should have good answers to the challenges that led to the end of Brydge. Competition from Magic Keyboard was something that hurt the old company’s business, as well as a work environment that did not please employees.
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