Among the hottest topics on which an agency would like to work and create a memorable communication, there is certainly that of sex. Being able to do something original and creative in this area is not easy. Creating Sex Brandhe tried Uncommon Creative Studio co-creating a special sexual well-being initiativestraddling condoms, vibrators and lubricants, designed to “revolutionize” the sector.
The London agency wants to share its desire to create brands that “people wish existed”.
With a simple and refreshing mood, a bold message and an (equally) effective name, the intuition of Sex Brand. A smart brand with vibrant colors that unveils an original product, created to work as much for the good of society as for personal pleasure.
People, gender and planet-positive factors are the focus. Sex Brand is a brand that defends sex and pleasure, and was conceived by the creative studio, together with the co-founders Jack Gove e Tom Savedto respond to a huge gap in the market.
SEX BRAND from Uncommon London on Vimeo.
Gove says nearly a quarter of 18-30 year olds have not had sex in the past 12 months due to use of pornographic material.
Among other problems also emerges the digital distractionthat waste of time spent doing things that don’t really interest us, like reading phone notifications or hopping from one social network to another.
Sex Brand: Sex can save the world
“We want an impactful brand that encourages young people to feel positive and enthusiastic regarding sex once more“.
We have sex less than once a weekthis is one of the insights that gave life to the brand’s vision.
The brand launched a few weeks ago with the debut of the Secondskin condom, a vegan product available by subscription and made using a sustainable source of rubber, part of the Regenerative Rubber Initiative.
Uncommon unveils a new brand of sex
The co-founder of the agency Nils Leonard he has declared: “Porn has never been so readily available, dating apps are actually pulling us apart. Sex Brand is here to help stop the death of sex and have a significant impact on the world as well“.
The box features the world’s first polyethylene perephthalate (PET) condom sheet fully recyclable of the United Kingdom.
Sex Brand will extend its range in the coming months, meanwhile a hyaluronic lubricant and a “versatile” vibrator have already been added in addition to condoms.
The creativitycaptivating and seductive, is centered on the slogan: “Sex is dying. We are here to save it“.
Among the activations scheduled for the launch, Sex Brand promises that for every million condoms sold, it will donate one million more to address Uganda’s 27% supply deficit in collaboration with the non-governmental organizations Safehands and Reproductive Health Uganda.
Condom distribution reportedly remains inconsistent and unaffordable across the country, with large discrepancies outside of urban settings. The company has reportedly raised more than £500,000 already.
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