2023-05-14 13:28:13
Go back a decade to tell you the story of advertisements “Uncle Drew“, spots shot for the famous brand of soda Pepsi. Kyrie Irving is at the start of his career with the Cavaliers and then makes himself up as a lame grandpa to finally slap all the guys on the playgrounds who were having fun with him. Timeless and iconic, these commercials – later transposed into a film – appeared on the screens of our iPhone 5S ten years ago. Memories memories…
It’s the story of a frenzy between friends and Kyrie Irving has a brilliant idea… This only rarely bodes well…? Well this time think once more. because Kai’s idea is actually amazing. What is it ? To impersonate a grandpa on a New Jersey playground and do what he prefers to do in life: put crosses and baskets.
The pitch is simple, be catastrophic on the first actions to impress everyone followingwards with handle and mutant stepbacks. The idea is a hit and Pepsi jumps at the chance to make one mini series of 3 chapters, each more iconic than the other. Kyrie has a blast on the pitch and his appearances will contribute to his brand image with the general public, giving him on this occasion the no less iconic nickname of Uncle Drew.
The videos are obviously promotional operations, ads what, and the story is fictionalized as in all good stories. But it appeals everywhere in the world because the idea is also to affirm that basketball is a sport open to all, which is never lost, especially not with age. This is evidenced by the incredible level of the old uncle who fines all the young bitumen wolves just to remind us that respect for elders is one of the cements of this game.
Following this series of spots ultra acclaimed by all fans of the big orange ball? We then call Kyrie and we whisper this song to him:
– Hey Kyrie, would you like to play Uncle Drew in the cinema?
– Absolutely man.
– Would you like to tour with Shaquille O’Neal, Chris Webber and Nate Robinson?
– Absolutely man.
– You always answer “straight man?”
– Absolutely man.
The film will be released in 2018 and tells the fabulous story of a team of not satisfied septuagenarians who come to save a ruined street coach without solutions to play a tournament. Kyrie Irving leads this band of happy fellows once morest young first hungry for victories. Among the cult lines of this film? The famous “Hold my nuts” by Uncle Drew, and all around a succession of slightly private jokes that will affect you without any problem if you follow the NBA at least. Definitely a film to see, we gave you a brief summary of it right here, a film which testifies to the essential transmission between the old and the new generations, all tinged with schoolboy and assumed humor.
The adventures of the character of Uncle Drew will end following this film, which marks the end of a cult period in the career of the brilliant leader, who then leaves behind him iconic spots and a successful film.
Basketball is there for everyone and exists because of everyone, Uncle Drew has been reminding us of that for a decade. Thanks to Kyrie for the works, but now make your teams win please.
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#Kyrie #Irving #man #playgrounds
