Uncharted Horizons: Rio Negro Emerges as Brazil’s Hidden Gem

2024-10-10 03:34:00

The government of the province of Rio Negro has announced that it will create a new way to implement policies in one of the province’s most important economic sectors – tourism.

If we look back many years, we can be sure that this sector of the economy has always been given a fundamental role of government leadership. This is how the director of the Provincial Tourism Bureau was created, at the ministerial level, integrating the cabinet.

Subsequently, the province became one of the first provinces to prioritize the development of this industry. Granted the image of a department dedicated to promoting tourism.

in the new reorganization It retained the hierarchy but added culture and sports.

Changes occurred again, with the Ministry of Culture becoming an independent secretariat and the Ministry of Tourism and Sports being retained.

recent, In December 2023, it became subordinate to the Ministry of Government, Labour, Modernization and Tourism.

Currently we find ourselves analyzing the future of the management of strategic sectors of the economy of Rio Negro.

government talks In partnership with the private sector, let us imagine that the establishment of an institution we can call the Rio Negro Tourism Authority will be identified.

In this sense, there are precedents, the most relevant being the creation in 1999 of the Cordoba Tourist Office.

The decision was made by the then governor of the province, José Manuel de la Sota.

He explained at the time that while serving as ambassador to Brazil, he realized the importance of tourism to the economy.

That is why he decided to create a new character to carry out the above-mentioned activities, stressing that this would better guide the planning and development of tourist activities in Córdoba.

To this end, it established an entity responsible for implementing tourism policy and taking into account recommendations for tourism policy. UNWTO, in the sense that it will be combined with the participation of the private sector involved in the event.

In Córdoba, this type of tourism management was formed and continues today through a mixed committee chaired by an official department.

Private institutions occupy three seats, representing the Argentine Federation of Tourism Entities (FAEVYT); the Argentinian Federation of Gastronomy and Restaurants (FEGHRA) and the Provincial Chamber of Tourism.

phosphorusTo gain insight into the experience of this dependence, we spoke with Alejandro Lastra, a native of Villa Regina in Rio Negro with an extensive background in tourism.

He headed the Córdoba Tourism Board for many years and served as national tourism minister during Gustavo Santos’s tenure as national minister.

“This model provides the flexibility to dynamically decide on the actions to be taken to promote tourism activities,” he stressed, adding that “it provides the necessary speed required for activities such as tourism.”

He explained that this form of board meets monthly and holds an annual general meeting.

for the province Rio Negro, where tourism is one of the main economic activities, we believe in giving decision-making flexibility and coordinated management –Private Officer – will represent a very important step in the development of the sector.

La Stella emphasizes that this type of tourism management in Córdoba “is the main change that is the debureaucratization of processes, working more flexibly in a more innovative and professional way.”

He also told us “The establishment of expropriation mechanisms is allowed, but the most important basis is consensus with the private sector and the implementation of development policies.” Travel together.

There is no doubt that it is a challenge to bring about profound changes in the management of such an important tourism industry as the Rio Negro, with the goal of not only promoting, but also including the policies and necessary work required for this activity.

We understand that the views of the United Nations Tourism Board must be taken into account, which dictates that tourism take full account of current and future impacts: economic, social and environmental, to meet the needs of tourists, industry, the environment and host communities.


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