Ubisoft Entertainment Korea is ahead of the official release of the rhythm action game ‘Just Dance® 2023 Edition’ on the 22nd, <그리고 엔터테인먼트> It released a preview video of the gameplay in collaboration with its dance crew ‘LACHICA’ and announced that it would hold a related event.
First, fans can see the dynamic performance of Justin Bieber’s Stay, which is newly implemented as a local track in the La Chica version, through the official SNS channel of Ubisoft Korea, through the Just Dance gameplay video. La Chica is well known as the representative dance crew and choreography team of ‘Street Woman Fighter’, which caused a dance syndrome in Korea last year. Ubisoft is further raising fans’ expectations by implementing Rachica’s unique and charming dance with light content unique to Just Dance.
On Just Dance’s official YouTube channel, ‘La Chica X Just Dance 2023 Edition’ comment event will be held. This event will be held until the 22nd, the official release date of the Just Dance 2023 Edition, and you can participate by watching the La Chika gameplay preview video, subscribing to the channel and leaving a comment. Ubisoft Korea presents ‘Just Dance 2023 Edition Autographed Game Pack’ as a gift to a total of five participants through a lottery for participants.
Just Dance 2023 Edition is the latest in the Just Dance series, which has generated a global dance craze with more than 140 million players worldwide and more than 80 million copies sold. In particular, this title includes various K-POP songs, such as Dynamite, a representative song of BTS that pioneered a new era of K-POP, and ITZY’s Wannabe, which is enjoying explosive popularity both at home and abroad.
Ubisoft Korea is actively collaborating with Korean dance crews such as La Chica and 1MILLION DANCE STUDIO, leading the globalization of K-POP through the production of various contents for domestic fans and the Just Dance game.
“We are very happy to be able to present trendy and high-quality performances like La Chica to Just Dance fans around the world,” said Kim Joo-woong, brand general manager of Ubisoft Korea. We will continue to present various contents that can be enjoyed.”
Just Dance 2023 Edition will be released through various platforms such as Nintendo Switch™, PlayStation®5, and Xbox Series X|S. Details and events of the Just Dance 2023 edition can be found on the official website.
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