2023-11-27 01:21:00
SOS desperate gamer looking for AdBlocker for console.
At the end of last week, Ubisoft caused an outcry following the unexpected appearance of advertisements in its game Assassin’s Creed Odyssey. Players on Xbox and PlayStation were surprised by full-screen advertisements during a game. This intrusion was strongly criticized by Reddit users, some calling it an unpleasant experience. Fabien Darrigues, spokesperson for Ubisoft, attributed this incident to a “technical error”, ensuring that the problem was quickly resolved following its discovery.
The introduction of these ads was originally planned for the main menu of other games Assassin’s Creedaimed at promoting Assassin’s Creed Mirage, the latest opus in the saga on sale for Black Friday. However, due to a supposed technical error, the ads interrupted some gamers’ gaming experience. Player reaction to this intrusion has been mostly negative, with some expressing their discontent on online platforms. And we can understand them. At around €60 upon release, a game like Assassin’s Creed Odyssey did not have the habit of displaying pop-ups in full screen.
This move by Ubisoft raises questions regarding the future of in video games. Although Ubisoft has previously delivered much better integrated in its games, this new approach marks a significant change. Players’ negative reaction to these intrusive ads might have significant implications for the company and the gaming industry in general. It remains to be seen how Ubisoft and other publishers will navigate this context, between the desire for incremental revenue and player satisfaction.
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