At an early stage in the establishment of the state, the founder, Sheikh Zayed bin Sultan Al Nahyan, may God rest his soul, instructed him, as part of his visionary directives, to seek the help of workers from a remote country and help him. The Emirates, a vision and initiatives that crystallized in a previous era the features of the soft power of the nascent state. It soon topped international indicators, always proactive in helping the brother and friend and relief for the distressed, values that are an integral part of the immortal legacy of the founder, may God have mercy on him.
Today, “Zayed’s country of goodness.” According to the “Brand Finance” survey, which included more than 110,000 people to evaluate 121 countries, the UAE is advancing to become the first regionally and tenth globally in the global soft power index, as it advanced in the general index from 15th to 15th. The tenth in the world, which includes 8 axes.
His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, may God protect him, confirmed in his comment on the results of the global survey that “the UAE has reached the tenth rank globally and the first regionally in the global index of soft power, which includes 121 countries around the world, indicating the correctness of its development methodology and its influential economic, developmental and media role on the international scene. He said, “The global appreciation of the UAE’s status came as a result of the efforts of thousands of work teams in all internal and external fields to build a solid international reputation … and the UAE’s status and image is the responsibility of every individual who lives on this good land.” And “the soft power of countries is their ability to attract admiration for their development model… Today we have a global certificate that we are the owners of one of the most successful global development models,” according to His Highness.
And as stated when announcing the results: «A wide range of factors played a pivotal role in achieving the achievement, foremost of which is «the growing positive Emirati influence in diplomatic circles, the continuous growth and prosperity of Emirati relations with various countries of the world, in addition to the distinguished position enjoyed by the country as the strongest Regionally, in terms of “power of influence”, “positive reputation” and its good governance” and other elements that characterize it as “a high-class destination characterized by security, safety, generosity and generosity.” Thanks to every unknown soldier who worked to raise the soft power of the emirates of love, goodness and peace.
