Exclusive Streaming Rights: U-NEXT to Broadcast the ATP Tour
U-NEXT, the Japanese subscription video on demand service and streaming platform, has secured exclusive rights to broadcast the ATP Tour in Japan, furthering its commitment to offering high-quality sports content to its subscribers. Beginning in 2025, tennis fans in Japan can enjoy comprehensive coverage of every exhilarating match, alongside a wider array of related content.
This partnership between U-NEXT and the ATP Tour marks a significant bend in the road for Japanese tennis. The ATP Tour is the top professional men’s tennis tour worldwide, featuring global superstar athletes vying for rankings and glory.
Joining elite tournaments like Wimbledon and the US Open, U-NEXT will deliver thrilling matches directly to users, ensuring burgeoning popularity for Japanese tennis continues. This alliance promises to fuel the rising audience and further develop tennis in Japan.
"We’re thrilled to welcome ATP Tour to partner up with U-NEXT," disclosed U-NEXT’s President and Representative Director, Tenshin Tsutsumi. "Japan has extraordinary talent like Kei Nishikori. We aim to engage fans by providing them not just games, but extra content, cementing ourselves as the premier destination for tennis,” Tsutsumi added. Mark Webster, CEO of ATP Media, agreed, "We treasure this partnership. Japan is a key tennis market and together, we’ll deliver unbeatable coverage to U-NEXT’s impressive audience."
Highlighting these matches is the inclusion of celebrated athletes like Kei Nishikori, who seeks to add to his excellent resume, upcoming talents like Shintaro Mochizuki, and numerous others, ensuring an Indian Wells to participate in various tournaments. Itロイ
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## Exclusive Streaming Rights: U-NEXT to Broadcast the ATP Tour
**Interviewer:** Welcome back to the show. Today, we’re joined by Tenshin Tsutsumi, President and Representative Director of U-NEXT, to discuss their exciting new partnership with the ATP Tour. Mr. Tsutsumi, thank you for joining us.
**Tenshin Tsutsumi:** Thank you for having me. I’m excited to talk about this incredible opportunity.
**Interviewer:** U-NEXT has been making significant inroads in the Japanese streaming market. What led you to pursue a partnership with the ATP Tour, and what does it mean for your platform and your subscribers?
**Tenshin Tsutsumi:** At U-NEXT, we’re committed to providing the highest quality sports content to our viewers. Tennis is incredibly popular in Japan, and the ATP Tour represents the pinnacle of men’s professional tennis. This partnership [1](https://www.sportbusiness.com/news/u-next-makes-first-tennis-move-with-atp-acquisition/) allows us to offer exciting, live coverage of every match, along with exclusive behind-the-scenes content, directly to our subscribers.
**Interviewer:** Japan has seen a surge in interest in tennis in recent years. How do you see this partnership contributing to the growth of the sport in the country?
**Tenshin Tsutsumi:** Absolutely. We believe this partnership will be a significant catalyst for the growth of tennis in Japan. By making the ATP Tour readily accessible to a wider audience, we can inspire new generations of players and fans.
**Interviewer:**
And can you give us a sneak peek at what viewers can expect from the U-NEXT ATP Tour coverage?
**Tenshin Tsutsumi:** We’re hard at work building a comprehensive and immersive experience for our subscribers. This will include live matches, exclusive interviews with top players, highlight reels, and perhaps even some original programming focusing on Japanese tennis talent. We want to bring fans closer to the action and celebrate the sport like never before.
**Interviewer:** We look forward to seeing it. Thank you for your time, Mr. Tsutsumi. This is certainly an exciting development for tennis fans in Japan.
**Tenshin Tsutsumi:** Thank you.
