2023-07-16 00:05:42
Social networks
Twitter lost regarding half of its ad revenue
Elon Musk said on Saturday that Twitter, which he bought for $44 billion in October 2022, had lost roughly half of its ad revenue.
Posted16 July 2023, 02:05
The social media has lost half of its revenue, according to its new owner Elon Musk. “We are still in a negative cash flow situation, due to a drop of regarding 50% in revenues and the heavy debt burden,” the billionaire replied on Twitter to a user who made strategic suggestions. concerning the blue bird network.
“We have to get to positive cash flow before we have the luxury of doing anything else,” he added, without further elaboration. The developments undertaken by Elon Musk since his takeover of Twitter have upset network users and advertisers. In May, Insider Intelligence claimed that Twitter was on course to earn less than $3 billion in 2023, almost a third less than in 2022.
new rules
Since then, the billionaire has made other announcements that have displeased Internet users, such as his intention at the beginning of July to restrict the reading of tweets to 10,000 per day for verified, therefore paying accounts, to 1,000 for others and even to 500 for new accounts.
A few days later, new announcement: the TweetDeck application, widely used by information professionals, will be reserved in the following month for certified accounts, therefore paying.
(AFP)Show comments
1689468253
#Social #networks #Twitter #lost # #revenue
