New York: Twitter is set to lift its ban on political ads on the platform after two years. The company will extend its political permit in the coming weeks. Twitter, owned by Elon Musk, is set to change its ban on political ads as part of an effort to boost revenue.
After facing widespread criticism for allowing election misinformation to spread across its services 2019Twitter banned political ads in Other social media companies like Facebook are also restricting political ads for similar reasons.
Meanwhile, Twitter has said it plans to reintroduce such ads to facilitate public conversation about important topics. At the same time that political ads were banned, Twitter also restricted ads related to social issues. Currently, such is only permitted in the US.
”Going forward our policy will be aligned with that of TV and other media outlets. As with all policy changes, we will first ensure that our approach to reviewing and approving content protects people on Twitter. We will share more details as the process progresses,” Twitter said.
Twitter has seen a number of changes since Tesla CEO Elon Musk took over Twitter in late October. From Twitter 100 Employees were fired. From the HR department 30 The company laid off 100% of its employees. Former US President Donald Trump’s account has been suspended and cancelled. Blue Tick Verification for Paid has been introduced.
However, many corporate advertisers have abandoned Twitter in response. With this, there was a huge drop in income. of Twitter earnings 90 A percentage is earned by selling digital ads.
Twitter also announced new restrictions to allow companies to block ads from appearing above or below tweets containing certain keywords. The new restrictions were part of Twitter’s effort to reassure and attract advertisers who had pulled ads from the platform.
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