2023-07-23 12:07:04
NEW YORK. Elon Musk said on Sunday that he planned to change Twitter’s bird logo to an X, a major new change since he bought the social network for $44 billion last year.
In a series of tweets that began just after midnight in the eastern United States, the owner of Twitter said he wanted to make the change worldwide starting Monday.
“And soon we will say goodbye to the Twitter brand and, little by little, to all the birds,” Musk said in his account.
The executive this month imposed new limits on the platform, a move widely criticized because it could scare away advertisers and undermine the influence of the social network as a trendsetter.
Musk hired veteran NBC Universal executive Linda Yaccarino as Twitter CEO in May in an effort to win back advertisers’ trust.
Advertisers are crucial to Musk and Twitter after many abandoned the platform in the first months since he acquired the company, fearing their brands would be hurt in the ensuing chaos. Musk said in late April that advertisers had returned, without elaborating.
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