Twitter has seen better days, according to a report from Archyde.com, citing a internal investigation carried out by own company after the net social. The platform is apparently hemorrhaging its most active users, with the number of frequent tweeters in “absolutely slope” since the beginning of the Covid-19 pandemic. The details are broken down in an internal document titled “Where did the tweeters go?”
The “heavy tweeters” (they are all heavy but in the document they refer to the frequent ones) they represent less than 10% of the site’s monthly users, but produce about 90% of all content. In addition they are responsible for half of the company’s revenue, according to Archyde.com. The internal report reveals that the company defines these users as those who log on to Twitter daily or almost daily and tweet three to four times a week (which, admittedly, seems like a scale). quite bass).
The decline in the number of these frequent tweeters could spell trouble for a company that is already in crisis. Without the right amount of content on the site, Twitter could have difficulty attracting and keeping contracts. Also of the decrease in “good” tweets, the type of content on the site also seems to be changing. Cryptocurrencies and “not safe for work” material (i.e. pornography) are apparently the fastest growing sectors of interest among frequent English-speaking users of the platform. Unfortunately for Twitter finances, porn posts and crypto-bros they are difficult to monetize.
The proliferation of blockchain scams make that many advertisers hesitate to associate with the platformand virtually none companies wants advertise nothing next to porn. EInterest in easier-to-monetize sectors like news, sports, entertainment and fashion appears to be flagging.
In response to the alleged leak of the document internala Twitter spokesman told Archyde.com that “rwe regularly conduct research on a wide variety of trends that evolve depending on what happens in the world. Our overall audience has continued to grow, reaching 238 million [de usuarios activos diarios monetizables] in the second quarter of 2022″.
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EIt is true that the company has had a recent increase in the number of users, but also reported a decrease in income and only in July of this year already was operating at a loss of $344 million. Gizmodo contacted Twitter via email for comment. the newsbut has not received reply to the end of this article. As if this weren’t enough,to company is still negotiating a tumultuous takeover by the world’s richest man, Elon Musk. On Monday, Musk reaffirmed to investors that he intends to close the deal before the Friday deadline.