2023-06-08 17:01:20
Twitch announced important changes to its policy governing , but has had to back down in the face of a barrage of criticism from content creators. And they have had to rectify. It has been a controversy where the streaming platform he has acted quickly and apologizedbut where it has also become clear that many streamers they understand that Twitch is pulling the string too tight.
Twitch wanted to cut external . The decision was to apply new restrictive rules to third-party . That is, those ads that do not go directly through the hands of Twitch. The banners and ads that the streamer put live. With the proposed new rules, these ads will not be allowed.
Another limitation was in the logos that were superimposed on the channel. Twitch wanted them to have a maximum size of 3% of the screen. Pre-recorded commercial videos could also not be entered, nor could audio-recorded advertisements.
Links to web pages with discounts, physical products that appear in the background and testing sponsored products are allowed, but this inclusion of external has been limited.
Also rules about the type of . This point is somewhat less controversial, although it also represents a change in line with controlling and limiting much more what is shown. Twitch will not allow of weapons, tobacco, sexual content, financial services, political content, or hate speech. Yes alcohol, although categorized as adult content.
The streamers put the cry in the sky. The streaming community has strongly expressed its rejection of the new Twitch rules. These have been summarized by the youtuber MrBeast, who wonders why instead of helping them make more money, Twitch wants to cut their income.
In less than 5 hours after announcing the measure and with some major streamers calling for a boycott to the platform, Twitch has reacted by rewriting the text of the regulations.
Apologizing for the “confusion”. “Today’s ad policy update was too broad. It has created confusion and frustration, and we apologize for that,” they expressed from Twitch. To which they have followed that it is not their intention “to limit the ability of streamers to establish direct relationships with sponsors.”
“These rules are bad for you and Twitch and we have removed them immediately,” they wrote later.
The changes are maintained in their entirety (minus 3%). The new policy can be consulted here. The main difference with what was initially written is that the restriction of 3% of the maximum size of the logos has been removed.
The limitation on the type of is maintained, no illegal products or weapons or political content, as well as the need to use the official Twitch tool for sponsored content.
As of July 1, 2023. The new regulations on will come into force on July 1. Some of the more controversial points initially proposed have been removed, but from next month Twitch will be more thorough when it comes to allowing or disallowing certain types of ads.
Twitch will have taken note. Criticism of this change has been direct. The that streamers receive and the methods they have to insert it are a very sensitive topic for thousands of content creators. Twitch and Amazon have reacted quickly, but in the background they have the problem of a stagnant audience. Dan Clancy, the new CEO of Twitch for a few months, wants to apply changes. It doesn’t look like he’s going to have it easy.
Image | ilgmyzin
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