TV5Monde wants to gain momentum in Africa

2024-01-04 14:29:49

Published on Jan 4, 2024 at 12:07 p.m.Updated Jan 4, 2024 at 3:29 p.m.

She has just celebrated her forty birthday this week. To continue to shine in the future, TV5Monde is of course considering expanding its digital offerings and introducing a certain dose of artificial intelligence. But above all, the French-speaking channel wants to gradually offer more content produced in Africa, where it achieves its biggest audiences, and wishes to involve African countries in its financing. “We must open TV5Monde to the entire French-speaking world. , affirms its CEO, Yves Bigot, in an interview with “Echos”. This channel cannot remain that of the French-speaking world of the North which addresses the world and in particular the countries of the South. In the coming years – I hope as quickly as possible – we must be able to open our governance and our financing to African states. This is essential, politically and strategically. »

African audiences

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