TV, Amadeus on channel Nove to challenge Rai and Mediaset also in prime time

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Warner Bros. Discovery has «a system of means that makes us, in the Italian market, a unique entity capable of fully valorizing the country’s major creative talents». Alessandro Araimo, managing director for Italy and responsible for the Southern European area for the US media giant, comments on the passage of Amadeus al channel Nine. It’s official now. The TV host who has made his fortune at the last five Sanremo Festivals and who is a success in the prime time access segment with Affari Tuoi on Rai 1, will land on the generalist channel in the autumn of the one which is increasingly carving out the role of third party TV hub. A decision that has been in the air for some time, preceded by the communication of the exit from Rai upon expiry of the contract on 30 August.

Access prime time and prime time

Agreement on a four-year basis. «On the basis of this agreement – we read in the Warner Bros. Discovery press release – during the television season, Amadeus will host one Access Prime Time program and two Prime Time programs on the Nine. The details of the projects in which he will be the protagonist will be announced in the coming months.” In this framework, Amadeus “will actively collaborate with senior management in the development of new entertainment formats for all the group’s platforms”

CEO Araimo: «We will combine his energy with the publisher’s creativity»

«We are thrilled to welcome Amadeus to our team, a TV champion, an extraordinary artist and one of the most loved faces by the Italian public. We look forward to working together – comments the CEO in a note Warner Bros. Discovery, Alessandro Araimo – to combine the great energy that distinguishes him, and that he will certainly be able to bring to our Group, with the creativity of the publisher who, more than any other, has renewed Italian TV in recent years. Warner Bros. Discovery, a leading global media group, wants to be even more of a protagonist in Italy with channel Nove – increasingly rich in unique and distinctive artists and formats – with the entire portfolio of free and pay TV channels, with sport , digital platforms and film production and distribution. A system of means that makes us, in the Italian market, a unique entity capable of fully valorising the country’s major creative talents.”