2024-10-31 13:49:00
The new edition of the day dedicated to innovation in the industry “Industry Innovation Day” will be held on November 6 and will focus on the automobile industry.
Organized by the Tunisian-German Chamber of Industry and Commerce (AHK Tunisia) and the Tunisian Automobile Association (TAA), with the support of the German International Cooperation Agency (GIZ), this day will bring together key players in the automotive industry and Tunisian and foreign technological solution providers.
National and international experts will meet throughout a series of conferences around technological trends in the sector to discuss ongoing and future transformation, in order to explore opportunities for Tunisia, indicate the organizers of this event.
The automobile industry in Tunisia is a real challenge with 12% annual growth, according to the organizers. 65% of companies in the sector are entirely exporters with an annual GDP of around 4%.
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**Interview with Sarah Ben Ali, Director of the Tunisian-German Chamber of Industry and Commerce**
**Editor:** Thank you for joining us today, Sarah. The “Industry Innovation Day” focusing on the automobile sector is coming up soon. Can you tell us what inspired the theme of this year’s event?
**Sarah Ben Ali:** Thank you for having me! This year, we decided to shine a spotlight on the automobile industry due to its significant potential for growth and innovation, particularly here in Tunisia. With the global shift toward electric vehicles and smarter automotive technologies, we believe it’s crucial for our local industry to stay informed and adaptable.
**Editor:** You mentioned that national and international experts will be present. What do you hope attendees will take away from their discussions?
**Sarah Ben Ali:** We aim to foster collaboration. By bringing in experts from both Tunisia and abroad, we hope to discuss current trends and future transformations in the automotive sector. Attendees can expect to explore new technological solutions and identify potential partnerships that could strengthen our local automotive ecosystem.
**Editor:** The event is supported by several organizations, including the German International Cooperation Agency. How has this collaboration enhanced the event?
**Sarah Ben Ali:** Our partnership with GIZ has been instrumental. Their experience and expertise in facilitating international cooperation have helped us secure speakers and participants who are at the forefront of automotive innovation. This support also emphasizes the importance of international collaboration in driving progress.
**Editor:** what are your hopes for the future of Tunisia’s automotive industry following this event?
**Sarah Ben Ali:** I hope that this event will serve as a catalyst for increased investment and development within our automotive sector. By highlighting innovation and collaboration, we can position Tunisia as a significant player in the automotive market, attracting both local and foreign investment and ultimately creating jobs.
**Editor:** Thank you, Sarah. We look forward to hearing about the outcomes of the Industry Innovation Day on November 6th!
**Sarah Ben Ali:** Thank you! We’re excited to share the results and continue evolving the industry in Tunisia.
