Illustrative photo of figurines in front of the Tui logo
BERLIN (Archyde.com) – TUI, Europe’s top tour operator, reported on Friday a recovery in demand for luxury holidays, leading to higher sales for the 2022/23 winter season than in 2018/19 , before the onset of the COVID-19 pandemic.
“Demand is currently particularly strong,” said Steffen Boehnke, director of Airtours, TUI’s luxury segment, in a statement.
Revenue for summer 2023 exceeded 2022 levels, driven by strong bookings in the first weeks of January, the statement added.
“Our customers are booking more qualitatively and for longer,” said Steffen Boehnke, adding that trips booked were two and a half days longer on average and around one in four travelers chose accommodation with villas or apartments. suites with a private pool.
(Report Klaus Lauer, written by Rachel More; French version Diana Mandiá, edited by Blandine Hénault)
