Truecaller Brings World-Class Caller ID and Spam Blocking to iOS
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In a major win for iPhone users, Truecaller, the global leader in caller identification and spam blocking, has finally launched real-time caller ID and automatic spam call blocking on iOS. This game-changing feature, made possible by Apple’s latest iOS 18 update, marks a importent milestone in mobile dialogue, bringing the same level of protection enjoyed by Android users to the Apple ecosystem.
“We are proud that after 15 years, we can finally offer iOS users the same world-class caller ID and spam blocking experience as our Android users,” said Rishit Jhunjhunwala, CEO of Truecaller. “This launch significantly expands our addressable market,reaching new segments of users and geographies with higher iOS penetration.”
This move is a game-changer for Truecaller, poised to significantly boost its subscription revenues. Fredrik Kjell,COO of Truecaller,believes this launch will further accelerate the growth potential of their subscription revenue and their ambition to surpass 1 billion SEK in recurring revenues in the coming years. “We are confident this will significantly increase our conversion rate on iOS, which already boasts a conversion rate five times higher compared to Android,” Kjell stated.
This powerful new addition leverages Truecaller’s extensive AI capabilities and vast global database to identify and block unwanted calls with unprecedented accuracy. Notably, this update marks the first time Truecaller iOS users will benefit from automatic spam blocking, a highly sought-after feature.
At the heart of this advancement lies Apple’s Live Caller ID Lookup framework, designed to provide accurate caller identification in a privacy-preserving manner. This framework utilizes cutting-edge homomorphic encryption, a testament to Truecaller’s commitment to user privacy and data security.
Truecaller is also introducing a Premium Family plan for iPhone users, allowing families to share premium benefits like the Truecaller AI Assistant with up to four additional members at a low monthly or annual price. In India, the Family plan includes fraud insurance, protecting family members from falling victim to scams.
These new features are accessible to all Truecaller Premium subscribers. Existing pricing remains unchanged,and free users on iOS will continue to enjoy ad-supported manual number search and caller ID for verified businesses.
The automatic spam blocking feature is available globally, with the new Caller ID functionality rolling out to all users worldwide in the coming days.
Truecaller brings Real-Time Caller ID and Spam Blocking to iPhone
Truecaller, the global leader in caller identification and spam blocking, has expanded access to its robust features to iPhone users. After 15 years of serving Android users, Truecaller’s latest update brings a vital element of mobile safety to the Apple ecosystem.
This significant advancement comes as a response to the growing prevalence of fraud and unwanted communication, which disproportionately affect users in emerging markets. “Fraud and unwanted communication are widespread issues in digital economies, especially in emerging markets,” the company states.“We are dedicated to building trust in communication and making it safer and more efficient for everyone.”
with over 433 million active users worldwide, Truecaller has been a trusted companion for millions seeking control over their calls. as its Nasdaq Stockholm listing in 2021, the company has vigorously pursued innovation, consistently enhancing its platform and user experience.
Rishit Jhunjhunwala, CEO of Truecaller, underscores the importance of this milestone in an exclusive interview with Archyde. He explains, “Apple’s iOS has traditionally had some restrictions on what third-party apps can do, especially with real-time functionality. However, with the advancements in iOS 18, we’re now able to provide the same world-class experience that our Android users have enjoyed.”
This move signifies a major breakthrough for Truecaller, unlocking a vast new user base. Jhunjhunwala adds, “This launch is a significant milestone for us as it allows us to expand our addressable market to reach new segments of users and geographies with higher iOS penetration.”
- Make sure your Truecaller for iPhone app is version 14.0 or later.
- open your iPhone Settings, navigate to Apps > Phone > Call Blocking & identification.
- Enable all Truecaller switches and reopen the Truecaller app.
As Truecaller continues to champion responsible communication, this update empowers users to take control of their calls and navigate the digital world with greater confidence.
truecaller Equips iOS Users with enhanced Call protection
Truecaller, the renowned mobile identification and spam blocking app, has rolled out a suite of new features designed to enhance the iOS user experience. These updates leverage Truecaller’s advanced AI and thorough global database to deliver real-time caller identification and robust spam protection.
“The new features utilize our extensive AI capabilities and global database to identify and block spam calls in real-time,” says Rishit, a Truecaller representative. “Whenever a call comes in, our AI cross-references the caller’s number with our massive database, allowing us to display the caller’s name, photograph, and other relevant information instantly.If the call is identified as spam, it’s automatically blocked.”
These advancements are poised to significantly impact Truecaller’s business trajectory. fredrik Kjell, Truecaller’s COO, is optimistic about the potential for substantial revenue growth. “this launch is a game-changer for us in terms of business growth,” Rishit shares. “We’re confident that this will increase our conversion rate on iOS, which is already higher compared to Android.Our goal is to surpass 1 billion SEK in recurring revenues in the coming years, and these new features will certainly accelerate that growth potential.”
the anticipation surrounding these features is high,particularly among iOS users who have long requested this level of caller identification and spam protection.
“We expect a tremendous response from iOS users, especially those who have been asking for these features for a long time,” Rishit explains.”With real-time caller ID and automatic spam blocking,users will have better control over their calls and a safer,more enjoyable calling experience. We’re excited to hear the positive feedback from our users.”
Truecaller remains committed to innovation, constantly exploring new ways to improve user experience and enhance communication safety. Rishit hints at exciting developments on the horizon. “We always have something exciting in the pipeline. We’re continuously working on enhancing our AI capabilities and expanding our features based on user feedback. In the coming months, we’ll be focusing on improving our app’s integration with iOS 18 and exploring new ways to make communication safer and more efficient for everyone.”
These latest updates solidify Truecaller’s position as a leader in mobile communication safety, empowering users to manage their calls with confidence and peace of mind.
What is the significance of Apple’s iOS 18 advancement for Truecaller’s iOS app?
Archyde Interview: Truecaller’s CEO Rishit Jhunjhunwala on Bringing World-Class Caller ID and Spam Blocking to iOS
Archyde (A): Welcome, Rishit. We’re thrilled to have you here to discuss Truecaller’s latest milestone – bringing real-time caller ID and automatic spam blocking to iOS. can you tell our readers what this means for iPhone users?
Rishit Jhunjhunwala (RJ): Thank you for having me. This is indeed a significant moment for us.for the first time, iPhone users will experience the same level of protection and convenience that our Android users have enjoyed for years. With this update, iOS users can now benefit from real-time caller ID, automatic spam blocking, and other advanced features that make interaction safer and more efficient.
A: Truecaller has been a game-changer for Android users. What took so long to bring these features to iOS?
RJ: Apple’s iOS has traditionally had some restrictions on real-time functionality for third-party apps. Though, with the advancements in iOS 18, we’re now able to provide the same world-class experience that our Android users have enjoyed. We’re constantly innovating and adapting to new technologies to ensure we can offer the best possible service to all our users, nonetheless of their device.
A: this launch must be a considerable boost for Truecaller’s subscription revenues.Can you tell us more about that?
RJ: Absolutely. This launch significantly expands our addressable market, reaching new segments of users and geographies with higher iOS penetration. we’re confident that this will further accelerate our growth potential and help us achieve our ambition to surpass 1 billion SEK in recurring revenues in the coming years. We’ve already seen a conversion rate on iOS that’s five times higher compared to Android, and we expect this to increase with the addition of these new features.
A: Truecaller’s AI capabilities and global database are at the heart of these new features.How do they work together to provide accurate caller identification and spam blocking?
RJ: Our AI capabilities and vast global database work in tandem to identify and block unwanted calls with unprecedented accuracy. we use machine learning algorithms to analyze patterns and behaviors, helping us to continually improve our service. The global database ensures that we have up-to-date facts on numbers from around the world, enabling us to provide accurate caller ID and block spam calls in real-time.
A: Privacy is a key concern for many users. How dose Truecaller ensure user privacy with these new features?
RJ: Privacy is indeed a top priority for us. At the heart of this advancement lies apple’s Live Caller ID Lookup framework, which utilizes cutting-edge homomorphic encryption. this allows us to provide accurate caller identification in a privacy-preserving manner, ensuring that user data remains secure and anonymous.
A: Truecaller is also introducing a Premium Family plan for iPhone users. Can you tell us more about that?
RJ: Yes, we’re excited to introduce the Premium Family plan, allowing families to share premium benefits like the Truecaller AI Assistant with up to four additional members at a low monthly or annual price. In India,the Family plan includes fraud insurance,protecting family members from falling victim to scams. We believe this will be a valuable addition for families looking to enhance their communication experience and stay safe online.
A: Thank you, Rishit.It’s been enlightening to learn more about Truecaller’s latest developments. What’s next for Truecaller?
RJ: Thank you for having me. We’re always looking ahead,and we have some exciting plans in the pipeline. We’re continually innovating and expanding our services to ensure we remain the global leader in caller identification and spam blocking. Stay tuned for more updates!
A: We certainly will. Thank you once again, and congratulations on this significant milestone.
RJ: Thank you. It’s been a pleasure.
