Mr. Manass Manawutwet Chief Executive Officer True Corporation Public Company Limited or TRUE Revealed that our vision is to become a leader in telecommunication technology. to change through the way of life of Thai people and drive businesses to the forefront of the digital economy. We have moved away from the traditional mindset of doing telecom business, unlocking long-term growth. This is leading to a big change in Thailand. and pave the way for Thailand to become the best position to benefit the most in the digital world of Southeast Asia.
By creating a new telecommunications-technology company this time has brought the best of both True and dtac together (Best of Both) to expand the scale (Scale) and deliver more value (Value Creation) as well as increase the strength from the holders. Major stocks, both from Thai organizations, Charoen Pokphand Group and world-class companies such as Telenor Group
In addition, the new company will benefit from synergies in terms of investment and income. which will drive together such as telecommunications networks and digital infrastructure IT Network Purchasing Sales Marketing Retail Channels and operating expenses It will bring balance, equality and equality in competition. and will lead to the greatest benefit of customers
“Our combination will benefit Thai consumers. and to transform Thailand into a faster digital lifestyle Upgrading the business sector to be ready to compete on the global stage as well as connecting all systems to accelerate the creation of a turning point for the Thai economy.” Mr. Manass say
by “True Corporation” will drive Thailand to become a digital leader in the region. By focusing on digital startups that play an important role in the growth of the economy. The new company will join with partners to raise US$ 200 million or approximately 7.3 billion baht, establish a venture capital (VC) fund, and establish an innovation center that supports digital entrepreneurs to lay the foundation to drive the future of Thai startups. at the unicorn level equipped with advanced technology and expertise developed by Telenor and Charoen Pokphand Group Including international business networks as well
Mr Sharad Mehrotra Executive Vice President TRUE Said the mission of the organization is to accelerate the development of a strong technology ecosystem. Supporting the next generation of digital talent and offering innovative services to enhance the quality of life of customers. as well as creating a society that grows sustainably We will focus on building potential for business. and becoming a leader in the digital economy era
The new company aims to become a true network leader. By expanding the 5G network to cover 98% of the population in 2026, ready to develop and expand the network nationwide. GSMA 5G is expected to drive GDP growth in Thailand worth US$10 billion (approximately 370 billion baht) in 2030.
True Corporation will provide mobile phone business services under the “True” and “dtac” brands, where customers can immediately use better quality signals from the dtac-True and True-dtac network symbols on the mobile screen. This is the first step in improving the quality of mobile Internet signals by “roaming” the signal across the network to use 5G and 4G on 2600 MHz and 700 MHz frequencies. dtac customers can use 5G on 2600 MHz frequencies and True can use 4G and 5G on the 700 MHz spectrum which is already available. This will be expanded to cover all 77 provinces around mid-March.
“Our ultimate goal is to deliver better products and services for consumers. And will continue to carry out marketing strategies and high competition for our customers to benefit the most. both mobile phone service covering broadband internet service business Pay TV and digital services along with continuous benefits for our customers.” Mr Sharad say
For forward synergy 7 main strategies towards the organization’s goals to lead Thailand into the digital future
1. Be the Undisputed Network and Digital Infrastructure Leader – Integration of new company infrastructure capabilities both telecommunication networks high speed internet And digital telecommunication infrastructure such as international standard data centers, cloud systems not only create a great mobile network and broadband Internet experience. But will focus on enhancing the ability to extend various digital service innovations for Thai people, including IoT, AI Analytic, Machine Learning, Cyber Security that will help support the digital transformation (Digital Transformation) and raise the quality of life, society and economy. and environment
2. Grow as a leader beyond core services To deliver superior value and experience (Champion Growth Beyond the Core) – In addition to being an infrastructure provider The new company will continue to expand its business while meeting ever-present digital challenges. It will focus on developing digital innovations, solutions, and a comprehensive digital ecosystem. Ready to join the drive to create digital equality in all sectors (Digital Inclusion) to create a new seamless experience for customers. Including increasing efficiency for business organizations to grow sustainably as well as supporting the country towards a faster digital economy
3.Create a new standard of experience for customers in Thailand (Set the Bar for Customer Experience in Thailand) – with the introduction of digital technology to help in the analysis Fulfill the lifestyle of customers to meet their needs more. Both the presentation of products and services special privilege As well as O2O access channels through the synergy of both offline chains across the country and online 24 hours a day, allowing customers to continuously experience the ultimate experience. and seamless in every service point Including upgrading the following-sales service that uses technology to increase service efficiency. Make it possible for customers to use it continuously and smoothly.
4. Fulfill smart life for every style of Thai customers (Enhance Smart Life for Customers) – True Corporation will deliver intelligent life experiences for Thai people. elevate lifestyle and lifestyle, both comfortable Health care, safety and energy efficiency. which will not be limited to urban life only but also covers Thai people in every region across the country through digital communication networks that are wider and more comprehensive
5.Raise Standards for Enterprise Customers The new company will accelerate the digital transformation of businesses across SME, corporate and industrial customers. Bring various digital technologies such as IoT, Robotics, AI Analytics, and Blockchain, ready to work with business partners both domestically and internationally. To develop innovative solutions covering all dimensions to make a difference and increase business competitive advantages Improve work efficiency, reduce costs in all sectors including industry, agriculture, public health and retail.
6. Build the Best Place to Work – The new company will be at the forefront of technology-driven work processes. Attract talented and talented people from around the world. It is an organization that supports diverse groups of people. combine differences Along with creating people to have the spirit of entrepreneurship. It is a workplace that meets the expectations of talented people (Talent) of all generations. along with welfare and good health (Well Being)
7. Sustainable business operations Add value to drive the organization in the long term (ESG Best in class: Sustainable organization to Create Long Term Value) – Focus on bringing digital technology and innovation potential Let’s come together to create true value for every life. lead to sustainable development covering both environmental, social and governance dimensions
Mr. Manass added that We aim to become one of the best employers in Southeast Asia. along with fostering an organizational culture that focuses on empowering work Attracting top experts digital talent and those who want to advance in fast-growing telecommunication and technology companies. We are an organization that supports a diverse group of people. cover all differences
The new company aims to conduct business with sustainable responsibility in ESG (Environment, Social, and Governance) guidelines in terms of environment, society and good governance.
The environment has set a goal to become a carbon neutral organization, Carbon Neutral in 2030 and Net zero by the year 2050, including reducing the amount of landfill waste. and e-waste by the year 2030. As for the society, we will reduce the digital divide by moving forward with projects True Plook Panya, dtac Safe Internet, dtac Net for Living with the aim of building skills and connecting digital to different population groups especially vulnerable populations Including children and youth, women, people with disabilities, minorities, LGBTI people and the elderly, and in the field of governance will conduct business with transparency. Anti-corruption (Zero Tolerance Corruption) Corruption must be zero. and taking into account human rights as an important basis
