Extensive tribute to 13 islands of the Cyclades hosts the most popular magazine in France for luxury tourism “Travel Desires” in the July-August issue, which was released a few days ago. The publication is a result of it cooperation between the EOT and the magazinein the framework of the advertising promotion program of our country in the French market, implemented by the French EOT Service.
Greece is the main theme of the issue, with the cover featuring a characteristic Cycladic landscape under the title “Escapes in Greece – The most “mysterious” islands”.
The 10-page article “Wonderful tour of the Greek islands” urges readers to “discover the magical Cyclades archipelago, where they can travel to the islands in pairs”. Specifically, it refers to “elegant Sifnos and in the “secret” Serif“, in its “natural treasures Tinos and her Syros“, in the “”necessary” stops in Applethe Kimolo and the Folegandros“, in the “authentic Paro and Opposite“, in her “secrets Naxos and her You were vibrating” and in its “natural paradises Amorgos and of of Koufonisi».
The bimonthly “Désirs de Voyages” is published both in print and online and is aimed at an audience with a high social status and high purchasing power, who travel three or four times a year to medium or long-distance destinations in search of new, authentic travel experiences. luxury and wellness driven experiences. The tribute to the Greek islands is accompanied by an augmented reality QR code, with readers being redirected to the EOT website, while the issue is aired advertising with reference to Greece on national radio stations.
Promotion of Chania for luxury tourism
At the same time, from June 10 to 14, the editor of the same magazine, Alexandra Chassin, visited the area of Chania, as part of a press trip organized by the EOT Service of France with the cooperation of the Region of Crete.
The aim of the trip was to gather the necessary material to write an article regarding Chania as a top-of-mind luxury holiday destination, with a focus on cultural heritage, contemporary art, wellness, gastronomy, wine tasting and shopping, with Ms. Chassin to state that she was impressed by the unique travel experience, the natural landscapes of incomparable beauty, the Cretan tasting and the unique mix of history and modern culture that the region has.
The relevant article will be published in the next issue of “Désirs de Voyages” (September-October).
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