Traveloka Teams Up with LOTTE HOTELS: South Korea’s Tourism is Ready for Lift-off!
Well, well, well! It seems South Korea has decided to put on its party hat and welcome more tourists than a K-pop concert! In a bold move that combines the forces of Traveloka, Southeast Asia’s leading travel platform, and LOTTE HOTELS & RESORTS, South Korea’s largest hotel group, this partnership is flying higher than a K-drama plot twist!
From October 28 to November 10, 2024, Traveloka is ready to shine a spotlight on LOTTE HOTELS, showcasing the unmatched charm of South Korea‘s rich heritage to a vibrant audience across Southeast Asia and Australia. And what’s the incentive? Exclusive discounts that’ll make your wallet feel as light as your conscience after skipping gym day! Who doesn’t love a good deal?
Now, if you think we’re just yanking your chain, think again! The numbers don’t lie (unless they’re my age—then they get very creative). According to the Korea Tourism Organization, we’ve seen a whopping increase in international arrivals in 2024. Just look at Indonesia—up 51%! The Philippines is practically on fire with a 76% surge, and Malaysia, Vietnam, and Singapore are all riding the tourist wave. We’re talking more tourists than an all-you-can-eat Korean BBQ buffet can handle, and even Traveloka’s data reveals a stunning “hold my kimchi” 154% surge in flight searches this September alone!
Caesar Indra, President of Traveloka, has given us the scoop: “This partnership brings together Southeast Asia’s leading travel platform and one of South Korea’s most renowned hospitality brands.” That’s right, folks! 50 million Traveloka users hungry for adventure now have golden access to LOTTE HOTELS, all while putting their feet up in the land of stunning palaces and delectable street food.
Speaking of accommodations, LOTTE HOTELS & RESORTS is elevating your stay like a K-drama star on a red carpet. Whether travelers find themselves in the dazzling streets of Seoul, sipping tea on the peaceful Jeju Island, or wandering through the beaches of Busan, LOTTE’s premium hotels offer unparalleled comfort and a taste of South Korea‘s rich cultural heritage. Because who wouldn’t want to feel like royalty while battling jet lag?
Mr. Yang, JaeHyuk, Senior Managing Director of Marketing Strategy Division LOTTE HOTELS & RESORTS couldn’t agree more as he passionately added, “This partnership and promotion will also allow us to strengthen LOTTE’s brand recognition for those who visit Korea.” This guy’s got a bigger vision than my New Year’s resolutions! With inbound international tourists diving in at an extraordinary pace, it’s safe to say Traveloka is going to be a significant player in LOTTE’s distribution strategy across Indonesia and beyond.
To sweeten the deal—even sweeter than honeyed rice cakes—Traveloka is offering exclusive discounts of up to 10% on stays at LOTTE HOTELS across South Korea during this limited-time promotion. It’s like finding a 50% off coupon in your old jeans—unexpected but delightful!
What’s Traveloka, Anyway?
Since its inception in 2012, Traveloka has been on a mission to make travel accessible to the masses. They provide all-inclusive services ranging from flights and hotel bookings to car rentals and local attractions. With 134 million downloads—yes, you heard that right—and 48 million active users every month, Traveloka isn’t just a travel platform; it’s become a household name across Southeast Asia and even stretches down to Australia.
So, if you were looking for a sign to book that trip to South Korea, you’ve just hit the jackpot! With exclusive stays, discounts, and rich cultural experiences, it’s time to pack those bags—unless, of course, you’re like me and still haven’t figured out how to pack a suitcase without needing a map! South Korea is ready, are you?
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As South Korea continues to welcome a rising influx of international tourists, this strategic partnership is poised to significantly enhance LOTTE HOTELS & RESORTS’ presence and distribution capabilities throughout the region, fortifying the hospitality sector.
SEOUL, South Korea, Oct. 29, 2024 /PRNewswire/ — In an exciting development for the travel industry, Traveloka, the premier travel platform in Southeast Asia, has proudly formed a new alliance with LOTTE HOTELS & RESORTS, known as South Korea’s largest hotel group. Between October 28 and November 10, 2024, Traveloka will vigorously promote LOTTE HOTELS & RESORTS while simultaneously showcasing South Korea’s rich cultural tapestry and breathtaking destinations to users across Southeast Asia and Australia. Enhanced by exclusive discounts, this initiative demonstrates Traveloka’s commitment to invigorating tourism and positioning South Korea as a leading destination for international travelers.
This partnership emerges at a significant juncture, as South Korea garners immense interest from travelers in Southeast Asia, reaching unprecedented levels. The Korea Tourism Organization reports a remarkable surge in international arrivals to Korea in 2024, with particularly notable increases from Southeast Asia. Specifically, Indonesia experienced an impressive 51% rise in visitors, while the Philippines demonstrated a staggering 76% increase, accompanied by significant inflows from Malaysia (35%), Vietnam (29%), and Singapore (11%). This upward trend is also reflected in Traveloka’s findings, which indicate an astonishing 154% year-on-year spike in flight searches as of September 2024. Such statistics underscore the escalating status of South Korea as a coveted travel destination, amplifying the necessity for top-notch accommodations to effectively serve the growing cohort of visitors from Southeast Asia.
Caesar Indra, President of Traveloka, expressed enthusiasm about the collaboration, stating, “Traveloka is thrilled to unite with LOTTE HOTELS & RESORTS, combining the expertise of Southeast Asia’s leading travel platform with one of South Korea’s most esteemed hospitality brands. This partnership enables us to provide our nearly 50 million users across Southeast Asia and Australia with access to unparalleled travel experiences in South Korea, while simultaneously aiding LOTTE HOTELS & RESORTS in bolstering its market visibility and outreach.”
LOTTE HOTELS & RESORTS curates premium accommodations situated in some of South Korea’s most iconic locales. Whether travelers choose to explore the energetic streets of Seoul, unwind in the serene landscapes of Jeju Island, or bask in the lively coastal atmosphere of Busan, the properties of LOTTE HOTELS & RESORTS promise to enhance the travel experience with unparalleled comfort and immersion in South Korea’s rich cultural legacy.
Mr. Yang, JaeHyuk, Senior Managing Director of Marketing Strategy Division LOTTE HOTELS & RESORTS, further emphasized, “South Korea consistently ranks as a top destination in Asia, with LOTTE HOTELS & RESORTS playing a pivotal role in the nation’s hospitality landscape for years. With international tourist arrivals surging at an unprecedented pace throughout the year, we firmly believe that Traveloka will emerge as a key partner to support our distribution strategy across Indonesia and other vital Southeast Asian markets. This partnership and promotional campaign will also facilitate the augmentation of LOTTE’s brand recognition among visitors to Korea. We are committed to promoting the LOTTE brand on a global scale, and we trust that Traveloka is the perfect ally to significantly elevate our brand visibility internationally.”
In a bid to attract travelers from Southeast Asia and Australia, Traveloka is offering exclusive discounts of up to 10% for stays at LOTTE HOTELS & RESORTS locations throughout South Korea during the promotional window. This limited-time offer, accessible via the Traveloka app, is available across all of Traveloka’s key markets, including Indonesia, Singapore, Malaysia, Thailand, Vietnam, and Australia.
About Traveloka
Traveloka stands as Southeast Asia’s foremost travel platform, empowering consumers to explore, book, and fully enjoy a diverse array of travel products. The platform features extensive transportation options, including flights, buses, trains, car rentals, and airport transfers, coupled with a rich selection of accommodations, such as hotels, apartments, resorts, and beyond. Additionally, travelers can enhance their experience through cruise packages and gain access to local attractions like theme parks and day tours.
Founded in 2012 in Indonesia, Traveloka has since expanded its operations in Thailand, Vietnam, Singapore, Malaysia, Australia, and the Philippines. With 24/7 customer service in local languages and an extensive range of over 40 accepted payment methods, the platform boasts over 134 million downloads and supports 48 million active users monthly. Visit Traveloka for further details.
