2023-12-18 03:34:44
Many of you may have heard the name and are familiar with the brand of cool and uniquely designed jewelry like Fred. We ourselves have gotten to know the brand for some time but have never delved into its history as deeply as we once did. this who traveled with Fred to the Maison’s hometown Including being able to tour Fred’s 3 collections and boutiques in France.
The first boutique we visited was the Fred Flagship Store located on Rue de la Paix, a luxury shopping district in Paris. It is an important boutique within a 4-story building, consisting of a ground floor for displaying various jewelry collections. The most complete The next floor is a special reception room to welcome visitors. and showcasing Fred’s story through historical pieces. which reflects the career path and creative power of the founder, Mr. Fred Samuel. This time we also had the honor of Valérie Samuel, heir of the founding family and in his capacity as Artistic Director & Vice President, to tell us the history. As well as the stories of each creative work that are all interesting. Whether it’s a brooch collection small jewelry to the rare yellow diamond known as the Soleil d’Or and other masterpieces past and present.
We also had the opportunity to see a very special high jewelry collection dedicated to Mr. Fred Samuel under the name Monsieur Fred Inner Light, inspired by his unique personality. Founded and drive with the glow of creativity By interpreting As well as conveying the brand’s heritage of craftsmanship in high jewelry collections divided into themes such as Soleil d’Or Radiant Energy, featuring the glow of yellow gold and white gold studded with diamonds. Yellow or Creative Instinct, decorated on white gold with Akoya and South Sea pearls. Each piece is adorned with Fred Hero Cut diamonds, the Maison’s unique cutting and polishing technique. It’s also enhanced with aquamarine, sapphire, or mother-of-pearl to sparkle brightly.
The theme that we especially love is Pain de Sucre Joyful Attitude, which has both positive meanings. With the charm of using advanced techniques in selecting sea blue gemstones, grading each shade in perfect harmony on a white gold case. Decorated with aquamarine blue anodized titanium. and pearl shells very harmoniously and smoothly There are also pieces such as bracelets that can be changed to different shapes and styles of wearing. Another work is Pretty Woman Generous Heart, which uses Fred’s expertise in cutting heart-shaped gems to create beautiful jewelry pieces with a modern design. It is also full of meaning and blends perfectly with the Maison’s clear DNA.
The Maison Fred
Fred’s story begins with a man named Mr. Fred Samuel who was born in Argentina and came from a family that was engaged in the jewelry business. As a result, he had a special passion for gemstones, diamonds and pearls. I like pink and cream colored gemstones. or as it is known that ‘Fred-colored’ since the early ’50s, colored gemstones, from sapphires to colored diamonds It is considered one of the outstanding points and uniqueness of this Maison. Including the inspiration for the creation of jewelry. Mr. Fred who always comes from sunshine and brightness. The fun of childhood in Argentina which clearly has influenced his work ever since. As it is today, Maison Fred remains dedicated to the inspiration, love and passion for sunshine and color that are embodied and expressed through Fred’s diverse collections.
Fred’s core jewelry collections include signature pieces like Force 10 and Pretty Woman, to Chance Infinie, Pain de Sucre, Success and Ombre Féline, while he also offers customizable collections. Customers can interchange between jewelry elements such as Force 10 Bracelets, Cables and Cabochons, as well as exclusive collections of high jewelery pieces.
Always Young
during the trip We interviewed Charles Leung, Fred’s CEO, and he told us about Fred’s strengths and qualities as a jewelry brand that is more connected to life than just physical accessories.
“We want Fred to follow in Fred’s spirit of making his jewelry accessible to everyone. It doesn’t have to be formal. But it can be luxurious and elegant. Which is similar to the character Julia Robert used to wear a necklace from Fred High Jewelry in the movie Pretty Woman That shows that a new generation of people can also wear jewelry. You can be happy and have fun choosing to wear jewelry that reflects your individuality. We also received a variety of opinions from young people. That gave me a new perspective. Always give to us and it is a truly natural opinion and experience.
“For example, in a collection designed with a variety of brands. Each collection also has a distinct character. For example, Force 10 is one of my favorite works for both its meaning of power and positive beliefs. It represents relationships and attachment to life. or a collection that has a design plus various special colors Including one of Fred’s signatures forever is Pretty Woman, a unique heart-shaped jewelry because Mr. Fred has been fond of heart-shaped jewelry for a long time. However, Pretty Woman’s specialty also includes showing off her skill and expertise in cutting this heart-shaped gem that is considered extremely difficult to work with. And it requires only the experience and expertise of a jeweler. Moreover, Fred’s highlight is being able to play with your own jewelry, such as changing straps or bracelets. Or change the color of the stone decorated on the ring head according to your preferences and daily dressing style. It is one of the geniuses and can change the way you wear jewelry in your own way at any time.
“Since joining Fred, I have loved the brand’s positive spirit. That is not only conveyed through various jewelry collections. But there are also many social causes the brand participates in, such as joining forces with Special Olympics to support athletes with intellectual disabilities. By donating a portion of the proceeds from the sale of Force 10 #gobeyond steel bracelets to the organization. It is also a way to encourage people to have positive goals in their lives, similar to the philosophy and creative spirit that is still passed down from Mr. Fred and his descendants from various generations, because Fred is a brand that celebrates happiness and live life It is a brand that is easily accessible to both men and women. Has a personality that is active, fun, international, and sporty. This is another difference for luxury jewelry brands in the market.
“There are still many challenges ahead. Especially making the brand known to the new generation. and pass on the value of creating these jewelry to new generations, just like Mr. Fred has planned for his own brand. As well as Fred’s big step into Thailand, we now have two boutiques in Bangkok, at The Emporium and Siam Paragon. It is believed that Thailand will be an important luxury market in Southeast Asia. Including the potential for growth of the new generation of customers who are ready to welcome new luxury product brands.”
The Beauty of Riviera
Our destination this time also includes a visit to two other important boutiques in France, including Fred Boutique at Saint-Jean-Cap-Ferrat. One of the pearls of the French Riviera And end with a visit to Fred Boutique in Cannes, which is full of life and colors where the water meets the sky. It perfectly reflects Fred’s atmosphere and inspiration. The boutiques are stocked with the brand’s exclusive collections of accessories and creations. And almost everywhere there is a corner where legendary stories and passion can be conveyed. Mr. Fred left a valuable legacy of gemstone creations to the Maison.
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