Transparent OLED in the car window… The screen that was rolled around the seat

[CES 2023]

LG Display unveils new technology at CES
57-inch dashboard for autonomous driver’s seat

An LG Display model is operating infotainment with automotive organic light emitting diode (OLED) applied at CES 2023, the world’s largest information technology (IT) and home appliance exhibition. Courtesy of LG Display

LG Display introduced an autonomous driving concept car with a ‘slidable organic light emitting diode (OLED)’ that is hidden when the screen is dry and then unfolds when in use.

LG Display unveiled various new technologies by setting up a dedicated booth for the first time in the West Hall, the mobility technology exhibition hall of CES 2023, the world’s largest information technology (IT) and home appliance exhibition.

An 18-inch sliderable OLED was applied to the interior design of the future self-driving car unveiled by LG Display. This is the first public display in the display industry. The screen is usually hidden in a rolled up state on the ceiling of the rear seat, but when used for watching movies, watching news, or video conferencing, the screen expands downward. The window is equipped with a 55-inch transparent OLED, so it is possible to view real-time news, weather, advertisements, etc. while viewing the scenery outside the window. A 57-inch super-large liquid crystal display (LCD) was applied to the dashboard, where the steering wheel disappeared due to the introduction of autonomous driving.

LG Display also introduced LTPS LCD, a new technology that is advantageous in realizing high resolution while making it larger than existing LCDs. The industry’s largest 57-inch LCD for vehicles can cover the entire dashboard from the driver’s seat to the front passenger’s seat.

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Reporter Hong Seok-ho will@donga.com

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