2024-09-06 21:47:40
The market of e-commerce is growing on a large scale in Brazil. This year alone, the sector is expected to reach revenues of close to R$204 billion, according to Brazilian Association of Electronic Commerce (Abcomm). Already the ticket The average online purchase could reach R$492, according to the organization’s estimate. The numbers suggest that the market is not only booming but that consumption is reaching a considerable value.
The scenario creates concern among users and retailers themselves regarding the last milethat is, the last step necessary for the product to reach the right hands. In general, the consumer feels what this represents. When the delivery date of the goods approaches, there is that fear whether someone will be at home on time, whether the product will be in adequate conditions and whether there will be no risk of diversion or loss.
These are precautions that have been driving solutions in terms of security. One of the most effective is the installation of smart lockersas smart lockers that use digital key openings are called. In 2019, Amazon, a North American giant in the e-commercealready had more than two thousand cabinets smart devices spread throughout the United States. In Brazil, these devices are still in the initial phase of expanding installation points, with a predominance of residential condominiums.
“The concern in these environments is with what we call the last inch. In other words, the merchandise has arrived at the destination address, but has not yet reached the customer’s hands. It may seem like a small, last step, but especially in large condominiums, this is an additional problem. smart lockers have exactly this role of overcoming the condominium’s internal logistics that are not always favorable to the safety of the product until it is delivered to the customer”, explains Gabriel Peixoto, executive director of the company My Lockerwhich provides cabinets.
The goal, therefore, is to guarantee security, privacy and practicality to the recipients. With a unique code, generated at the time of each deposit, the customer has access to the product, stored in the locker inside their condominium.
“These lockers are a world of difference compared to the traditional lockers that we are used to seeing in commercial buildings, gyms and supermarkets,” says the executive. “Our solution consists of equipment and a set of software to allow not only correct storage, but also to control access to packages with total security,” he says.
The resource has attracted so much attention that it is already sparking new inspirations in real estate projects for residential and commercial condominiums. According to Gabriel Peixoto, lockers are positively changing people’s behavior and daily lives, while increasing the efficiency of last mile.
“Today, it is common to see delivery people leaving the merchandise with the doorman, who then delivers it to the recipient when they pass through the door. This is when the doorman does not call the user to ask them to go to the door to receive the product directly from the delivery person. Each location has its own rules, but none of them are as efficient as leaving the product in a safe place, where only the user will have access to it,” notes the owner of Meu Locker.
Ventures based on new behaviors
The increase in consumption through e-commerce naturally also changes the routine of people living in gated communities. In these places, security is necessarily treated as a priority. Therefore, the use of devices that guarantee the protection and privacy of visitors without them giving up consumption is being increasingly tested.
The result is the emergence of new real estate projects that are already being created with the aim of creating ways to prevent the movement of unknown people in the internal space. “We have seen a significant increase in demand from condominium managers or property managers with locations already prepared to receive guests. lockers. When it reaches this stage, it is because there is already a logistics plan formulated, thought out, to meet the needs of residents or users”, points out Gabriel Peixoto.
“With smart lockers, there is truly a significant change in the flow of orders and people in condominiums. The great advantage of this solution is that it allows residents to include themselves in e-commerce in an unlimited and secure way. The goal, of course, is to make everyone’s lives easier and easier, allowing residents to have a new experience. For Meu Locker, the fact that new developments already include the following features is a great advantage: smart lockers in the project is a validation that this technology is here to stay”, concludes the executive director.
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Table of Contents
The Rise of Smart Lockers in Brazil: Revolutionizing E-commerce Delivery
The e-commerce market in Brazil is booming, with projected revenues of R$204 billion this year alone [[1]]. As the sector continues to grow, concerns about the “last mile” of delivery have become increasingly pressing. In response, smart lockers are emerging as a solution to ensure secure, private, and convenient delivery of online purchases.
The Concerns of the Last Mile
The last mile refers to the final step of delivery, where the product reaches the customer’s doorstep. This stage is critical, as it can be prone to issues such as missed deliveries, package theft, and inconvenient delivery times. In Brazil, where gated communities are common, the last mile can be particularly challenging. The traditional approach of leaving packages with doormen or delivery personnel can be inefficient and insecure.
Smart Lockers: A Solution to the Last Mile
Smart lockers, also known as digital key-opening lockers, offer a secure and convenient solution to the last mile problem. These lockers use digital keys to control access to packages, ensuring that only the intended recipient can collect their delivery. In the United States, Amazon has already installed over 2,000 smart lockers [[3]]. In Brazil, companies like Boxit [[1]] and Clique Retire [[2]] are pioneering the use of smart lockers in residential condominiums.
Benefits of Smart Lockers
Smart lockers offer numerous benefits to both customers and retailers. For customers, smart lockers provide a secure and convenient way to receive deliveries, eliminating the risk of missed deliveries or package theft. For retailers, smart lockers can reduce the cost and complexity of delivery, while also improving customer satisfaction.
Ventures Based on New Behaviors
The rise of smart lockers is driving innovation in real estate projects, particularly in gated communities. Developers are incorporating smart lockers into their designs, recognizing the importance of secure and convenient delivery in modern living. As Gabriel Peixoto, executive director of My Locker, notes, “With smart lockers, there is truly a significant change in the flow of orders and people in condominiums. The great advantage of this solution is that it allows residents to include themselves in e-commerce in an unlimited and secure way.”
The Future of Smart Lockers in Brazil
The demand for smart lockers is growing rapidly in Brazil, driven by the growth of e-commerce and the need for secure and convenient delivery solutions. As the technology continues to evolve, we can expect to see wider adoption of smart lockers in Brazil, particularly in gated communities and residential condominiums. With companies like Cainiao and Facily piloting smart lockers in São Paulo [[3]], the future of smart lockers in Brazil looks bright.
smart lockers are revolutionizing the way Brazilians receive their online purchases, providing a secure, private, and convenient solution to the last mile problem. As the e-commerce market continues to grow, smart lockers are set to play an increasingly important role in shaping the future of delivery in Brazil.
The Booming E-commerce Market in Brazil: Challenges and Solutions
E-commerce is experiencing rapid growth in Brazil, with the market expected to reach revenues of close to R$204 billion this year, according to the Brazilian Association of Electronic Commerce (Abcomm) [[1]]. The average online purchase is projected to reach R$492, indicating that consumption is not only increasing but also reaching a considerable value. This growth is part of a larger trend, with Brazil’s e-commerce market growing at a rate of 14.3% and expected to exceed US$200 billion in value [[1]].
The “Last Mile” Challenge
As the e-commerce market continues to boom, concerns arise regarding the “last mile,” the final step in the delivery process where the product reaches the customer’s hands. This is a critical phase, as it can be a logistical nightmare, especially in large condominiums. The risk of diversion, loss, or damage to the product is high, and consumers often experience anxiety when waiting for their deliveries.
Smart Lockers: A Solution to the “Last Mile” Challenge
One effective solution to this problem is the installation of smart lockers, which use digital key openings to ensure secure and convenient delivery. These lockers have been successful in countries like the United States, where Amazon has already installed over 2,000 smart devices [[3]]. In Brazil, smart lockers are still in the initial phase of expansion, with a focus on residential condominiums.
Gabriel Peixoto, executive director of Meu Locker, a company that provides smart lockers, explains that these devices overcome the internal logistics challenges faced by condominiums, ensuring the safe delivery of products to customers. With a unique code generated for each deposit, customers can access their products at their convenience, eliminating the need for physical interaction with delivery personnel.
Ventures Based on New Behaviors
The rise of e-commerce is not only changing the way people shop but also altering their daily routines, especially in gated communities. Security is a top concern in these areas, and smart lockers are positively impacting people’s behavior and daily lives while increasing the efficiency of the last mile.
According to Peixoto, traditional methods of delivery, where products are left with the doorman or receptionist, are inefficient and insecure. Smart lockers provide a safe and convenient solution, allowing customers to access their products at their own pace.
The Future of E-commerce in Brazil
The growth of e-commerce in Brazil is expected to continue, with the market projected to reach new heights in the coming years. As the market expands, innovative solutions like smart lockers will play a crucial role in ensuring secure and efficient delivery. The trend is likely to inspire new ventures and inspire changes in real estate projects, with a focus on incorporating smart lockers and other innovative solutions to cater to the needs of the growing e-commerce market.
the e-commerce market in Brazil is booming, and the “last mile” challenge is a pressing concern that requires innovative solutions. Smart lockers are part of the solution, offering a secure, convenient, and efficient way to deliver products to customers. As the market continues to evolve, it is essential to stay ahead of the curve and adapt to the changing needs of consumers.
Top 10 E-commerce Sites in Brazil
If you’re interested in exploring the top e-commerce sites in Brazil, here are the top 10 sites:
- Mercado Livre [[3]]
- Amazon [[3]]
- Buscapé [[3]]
- Shopee [[3]]
- Americanas [[3]]
- Submarino [[3]]
- Walmart [[3]]
- Via Varejo [[3]]
- Magazine Luiza [[3]]
- Casas Bahia [[3]]
These sites are leading the way in Brazil’s e-commerce market, offering a wide range of products and services to consumers.
Sources:
[1] Brazil – eCommerce 2023, U.S. Department of Commerce
