2024-09-06 17:45:46
With over 325 million AI interactions in Latin America, Samsung’s unified ecosystem is redefining connectivity and everyday life for millions of people
By HS Jo1
In today’s hyper-connected world, connectivity goes far beyond simply connecting devices. It involves the seamless integration of technology into every aspect of everyday life, creating an environment where smart solutions not only coexist, but interact harmoniously to enhance the user experience. At Samsung, by integrating Artificial Intelligence (AI) into our vast array of products—from smartphones and tablets to wearables and home appliances—we contribute to a connected, intelligent and intuitive experience. This approach empowers consumers to manage their lives more efficiently, make informed decisions and enjoy richer, more personalized experiences.
The AI that powers our devices isn’t restricted to isolated functions; it works cohesively across the Samsung ecosystem. As we continue to innovate, our focus is on using AI to create solutions that are not only powerful, but also practical. This vision is at the core of Samsung’s strategy and guides our efforts to bring AI to every corner of the world, with a special focus on regions like Latin America where the potential for digital transformation is immense.
The importance of AI in everyday life is particularly evident in Latin America. According to our latest data, between January and August 2024, Galaxy AI2 features were used more than 325 million times by smartphone users in the region. This mass adoption highlights how our devices are more than just tools; they become essential companions that simplify routines and expand possibilities. For a diverse market like Latin America, where both Spanish and Portuguese are widely spoken, AI-powered features like Galaxy AI4’s Interpreter3 overcome communication barriers, making information exchange more fluid and accessible.
While “Circle to Search,”5 a feature that allows users to effortlessly search for information about a landscape or product, was initially a novelty, it has now become an integral part of the user experience and is also integrated into our Galaxy A series, aligning with our vision of democratizing AI. This feature, along with others like Photo Editor, which suggests ideal edits by adjusting lighting and definition, has seen widespread adoption across Latin America, highlighting the region’s unique needs and preferences.
For example, in Brazil, “Circle to Search” was accessed more than 43 million times, closely followed by Photo Editor, with 38 million accesses. Similar trends are observed in other Latin American countries, such as Mexico, Colombia and Argentina, where these features continue to drive user engagement. These trends reflect the evolution of consumer behavior in the region, emphasizing the importance of camera features and new information-seeking habits.
As we move forward, Samsung remains committed to expanding the Galaxy AI experience across our ecosystem. We understand that the true potential of AI lies not only in today’s innovations, but also in its ability to meet the needs of the future. Our hybrid AI approach is key to ensuring that these technologies are secure and respectful of users’ privacy. By balancing instant responsiveness with the privacy-enhancing performance of on-device AI and the versatility of cloud-based AI, we can deliver a more complete and intelligent user experience.
The unprecedented adoption of Galaxy AI capabilities in Latin America represents an incredible opportunity for the future of the region. The time to embrace AI is now, and Samsung is well-positioned to harness its full potential, transforming people’s lives and driving progress in Latin America.
1 HS Jo is President and CEO of Samsung Electronics Latin America.
2 Galaxy AI is Samsung’s artificial intelligence. Samsung makes no promises or guarantees about the accuracy, completeness, or reliability of the outputs provided by the AI features. Samsung Account login may be required to use certain Samsung AI features.
3 Galaxy AI Interpreter – Interpreter requires Samsung account login. Certain languages may require language pack download. Service availability may vary by language. Accuracy of results is not guaranteed. Availability and supported features may vary by country, region, or carrier. Availability of supported languages may vary.
4 Users may need to update Android to the latest version. Product functionality may depend on your app and device settings. Some features may not be supported by certain apps. Service availability varies by country and language. Accuracy of results is not guaranteed.
5 Circle To Search – Results may vary based on visual matches. Internet connection required. Users may need to update Android to the latest version. Product functionality may depend on your app and device settings. Some features may not be supported by certain apps. Service availability varies by country and language. Accuracy of results is not guaranteed.
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S24 AI features
Table of Contents
Redefining Connectivity: Samsung’s Unified Ecosystem and AI-Powered Innovations
In today’s hyper-connected world, technology has become an integral part of our daily lives. Samsung, a pioneer in innovation, is continually pushing the boundaries of what is possible with Artificial Intelligence (AI). By seamlessly integrating AI into its vast array of products, from smartphones and tablets to wearables and home appliances, Samsung is creating a connected, intelligent, and intuitive experience that empowers consumers to manage their lives more efficiently.
The Power of AI in Everyday Life
The importance of AI in everyday life is particularly evident in Latin America, where Samsung’s Galaxy AI features have been used over 325 million times by smartphone users between January and August 2024. This mass adoption highlights how Samsung’s devices have become essential companions that simplify routines and expand possibilities. With AI-powered features like Galaxy AI’s Interpreter, communication barriers are overcome, making information exchange more fluid and accessible in a region where both Spanish and Portuguese are widely spoken.
Democratizing AI: Accessible and Practical Solutions
Features like “Circle to Search” and Photo Editor, which suggest ideal edits by adjusting lighting and definition, have seen widespread adoption across Latin America, highlighting the region’s unique needs and preferences. These trends reflect the evolution of consumer behavior in the region, emphasizing the importance of camera features and new information-seeking habits. By making AI-powered features accessible and practical, Samsung is democratizing AI, making it available to everyone, regardless of their background or location.
A Hybrid AI Approach: Balancing Responsiveness and Privacy
As Samsung continues to innovate and expand its Galaxy AI experience across its ecosystem, the company remains committed to ensuring that these technologies are secure and respectful of users’ privacy. By balancing instant responsiveness with the privacy-enhancing performance of on-device AI and the versatility of cloud-based AI, Samsung can deliver a more complete and intelligent user experience.
Embracing the Future of AI
The unprecedented adoption of Galaxy AI capabilities in Latin America represents an incredible opportunity for the future of the region. With Samsung’s hybrid AI approach, the company is well-positioned to harness the full potential of AI, transforming people’s lives and driving progress in Latin America.
Experience the Power of Galaxy AI
With features like AI Photo Edit, AI Translate, and Circle to Search, Galaxy AI makes life easier and more enjoyable. Whether you’re looking to edit photos, communicate with others, or search for information, Galaxy AI has got you covered. Experience the power of Galaxy AI for yourself and discover a world of possibilities.
Conclusion
Samsung’s unified ecosystem and AI-powered innovations are redefining connectivity and everyday life for millions of people around the world. By making AI accessible, practical, and secure, Samsung is democratizing AI, empowering consumers to manage their lives more efficiently, make informed decisions, and enjoy richer, more personalized experiences. With its hybrid AI approach, Samsung is poised to harness the full potential of AI, driving progress and transforming people’s lives in Latin America and beyond.
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The Power of Galaxy AI: Redefining Connectivity and Everyday Life
In the hyper-connected world we live in, connectivity goes far beyond simply connecting devices. It involves the seamless integration of technology into every aspect of everyday life, creating an environment where smart solutions not only coexist, but interact harmoniously to enhance the user experience. At Samsung, we are committed to integrating Artificial Intelligence (AI) into our vast array of products, from smartphones and tablets to wearables and home appliances, to contribute to a connected, intelligent, and intuitive experience.
Galaxy AI: Democratizing AI for All
Our AI-powered features, such as “Circle to Search” and Photo Editor, have seen widespread adoption across Latin America, highlighting the region’s unique needs and preferences. “Circle to Search,” a feature that allows users to effortlessly search for information about a landscape or product, was initially a novelty but has now become an integral part of the user experience. This feature, along with others like Photo Editor, which suggests ideal edits by adjusting lighting and definition, has been accessed millions of times in countries like Brazil, Mexico, Colombia, and Argentina.
The Importance of AI in Everyday Life
The importance of AI in everyday life is particularly evident in Latin America, where Galaxy AI features were used more than 325 million times by smartphone users between January and August 2024. This mass adoption highlights how our devices are more than just tools; they become essential companions that simplify routines and expand possibilities. For a diverse market like Latin America, where both Spanish and Portuguese are widely spoken, AI-powered features like Galaxy AI’s Interpreter overcome communication barriers, making information exchange more fluid and accessible.
Expanding the Galaxy AI Experience
As we move forward, Samsung remains committed to expanding the Galaxy AI experience across our ecosystem. We understand that the true potential of AI lies not only in today’s innovations but also in its ability to meet the needs of the future. Our hybrid AI approach is key to ensuring that these technologies are secure and respectful of users’ privacy. By balancing instant responsiveness with the privacy-enhancing performance of on-device AI and the versatility of cloud-based AI, we can deliver a more complete and intelligent user experience.
The Future of AI in Latin America
The unprecedented adoption of Galaxy AI capabilities in Latin America represents an incredible opportunity for the future of the region. The time to embrace AI is now, and Samsung is well-positioned to harness its full potential, transforming people’s lives and driving progress in Latin America.
Get to Know Galaxy AI
Galaxy AI is Samsung’s artificial intelligence that powers our devices. With Galaxy AI, you can enjoy a range of features, including “Entourer pour chercher” (available on Samsung S24 and S24 Ultra models)[[[1]], Circle to Search, Photo Editor, and Interpreter. These features are designed to simplify your life, make information more accessible, and enhance your user experience.
Experience the Power of Galaxy AI
Explore Samsung’s latest Galaxy AI-powered smartphones, including the Galaxy S24 Ultra, which starts at €859 after trade-in[[[2]]. With Galaxy AI, you can enjoy a more connected, intelligent, and intuitive experience. Learn more about Galaxy AI and its features on the Samsung website[[[3]].
Conclusion
Galaxy AI is redefining connectivity and everyday life for millions of people. With its powerful features and widespread adoption in Latin America, Galaxy AI is poised to transform the region and drive progress. As Samsung continues to innovate and expand the Galaxy AI experience, we are committed to harnessing the full potential of AI to make a positive impact on people’s lives.
