2023-04-23 05:00:11
Tourtel Twist, a famous brand of non-alcoholic beer, returns to the Tour de France, having achieved a particular feat in its first year.
After a transformed first test lap in the Tour de France last year, Tourtel Twist is setting off again for a second year on the roads of the Grande Boucle. The famous brand of non-alcoholic beer was already present with its caravan, which received the honorary title of second favorite caravan of spectators, according to a Kantar poll of spectators last year.
It will not be one but two caravans which will be deployed on the stages of the cycling event for three weeks in order to interact with the fans on the tricolor roads. In addition, four distribution vehicles will be present to refresh the many spectators. The latter will be spoiled since 400,000 cans of the brand with strawberry flavor and notes of rhubarb and lime and notes of mint and 100,000 bobs will be offered on the roadsides.
Lots of featured activities
Tourtel Twist is also putting back its aperitif bike, a giant bike from the brand designed for 10 people which allows you to cross the finish line. In addition, 20 places will be up for grabs on regional radio stations and many lucky people will be drawn from the public on the same day to live this unforgettable experience.
The Tour de France is a group of friends, a family that travels the roads to give and receive happiness, conviviality from other groups of friends, other families! The refreshment break with Tourtel Twist is always a pleasure, whether for us or for the people waiting for us by the roadside. Once the Tour is over, we can’t wait to set off again”, smiles François Vandeweghe, LOSC speaker and tank animator for Tourtel Twist, in a press release from the brand. The Tour de France starts on 1is next July in Bilbao (Spain) and will arrive on July 23 in Paris.
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